Manager Marketing Analytics

Tyson Foods

Springdale, AR

Full Time

Senior

about 1 month ago

Job Description

About the Role

The Manager, Marketing Analytics at Tyson Foods is a key driver of the company's growth strategy, responsible for leading the creation, management, and continuous improvement of enterprise-level analytics dashboards and tools. This role focuses on leveraging syndicated data, internal performance metrics, and emerging AI solutions to enable data-driven decision-making across Sales, Marketing, Innovation, and other business functions. The position requires partnering with cross-functional teams to develop scalable solutions and ensure stakeholders have timely access to actionable insights. It is an in-person role based in Springdale, AR, with no remote or hybrid options, and preference given to candidates within a 50-mile radius.

Key Responsibilities

Lead dashboard development by building, maintaining, and enhancing the Enterprise Power BI dashboard leveraging syndicated and internal data sources to provide a unified view of brand and category performance.
Develop internal analytics tools that enable brand, marketing, and analytics teams to quickly identify performance drivers and opportunities.
Engage cross-functional teams across Business Units, Analytics, Innovation, Category, and other functions to gather requirements, prioritize needs, and deliver tailored solutions.
Translate data into decisions by ensuring dashboards and reports deliver clear, actionable insights that guide strategy.
Focus on business impact by telling the 'so what' story behind the data, with practical recommendations for stakeholders.
Integrate Generative AI solutions by designing and deploying AI-powered tools to streamline reporting, automate analysis, and address key business questions.
Drive data quality and adoption by ensuring data integrity, usability, and consistent usage across the enterprise, while championing best practices in analytics and reporting.

Requirements

BA/BS in Analytics, Data Science, Business, Marketing, or related field required; Masters preferred.
5+ years of experience in analytics, data visualization, or business intelligence in a CPG or similar data-rich environment.
Strong background in Power BI development, data modeling, and dashboard automation.
Experience with syndicated data sources such as Nielsen, Circana, IRI, or equivalent.
Proficiency in DAX, Power Query, and data modeling in Power BI.
Familiarity with SQL, Python, or other analytics programming languages is a plus.
Experience designing analytics tools for end-user teams (sales, marketing, category management, etc.).
Strong communication skills with the ability to turn data into clear, actionable narratives.
Highly organized, collaborative, and able to manage multiple priorities.

Nice to Have

Familiarity with AI/ML applications in business reporting and analysis.

Qualifications

Educational background in Analytics, Data Science, Business, Marketing, or related field
Experience in analytics, data visualization, or business intelligence in a data-rich environment

Benefits & Perks

Paid time off
401(k) plans
Affordable health, life, dental, vision, and prescription drug benefits

Working at Tyson Foods

Tyson Foods emphasizes a culture of raising expectations for what good people can do, focusing on attracting, growing, rewarding, and retaining top talent. The company values a high-performing environment where team members are rewarded for their contributions and have opportunities to support community programs. Tyson strives to be a talent magnet and a socially impactful organization, fostering growth both professionally and personally for its employees.

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