Manager, Marketing Analytics

About the Role

Key Responsibilities

• Define the global marketing analytics vision, roadmap, and KPIs aligned with company growth objectives.
• Build and manage a marketing measurement framework spanning brand, demand generation, ABM, digital, events, and customer marketing.
• Mature the attribution model beyond linear shared attribution to reflect the actual buyer journey.
• Align measurement framework to other stakeholders for revenue impact, pipeline contribution, and budget efficiency.
• Assess and optimize the efficiency of marketing activities throughout the customer lifecycle to achieve key business outcomes.
• Lead a team of marketing analysts by articulating a clear vision and guiding the establishment of measurable marketing KPIs and frameworks.
• Cultivate a culture of continuous improvement by providing strategic direction, setting expectations, and maintaining team motivation.
• Deliver weekly, monthly, and quarterly executive-level dashboards with actionable insights.
• Lead forecasting and scenario modeling for pipeline growth and marketing ROI.
• Generate critical insights into customer behaviors using analytical methods to identify opportunities for acquisition and retention.

Requirements

• Over 5 years of experience in Marketing Analytics within a B2B technology environment, with a thorough understanding of marketing measurement, incrementality, channel attribution, and ROI frameworks.
• Managerial experience leading a team of Marketing Analysts.
• Expertise in analytics and visualization tools such as PowerBI, Tableau, or Snowflake, with working knowledge of CDPs, 6sense, GA4, social tracking tools.
• Proven success building multi-touch attribution and pipeline reporting frameworks.
• Excellent communication skills, capable of conveying complex concepts clearly to both technical and non-technical stakeholders.
• Ability to manage cross-functional relationships and present findings to leadership across various organizational levels.
• Authorized to work in the United States without sponsorship now or in the future.

Nice to Have

• Experience with marketing measurement and analytics frameworks beyond basic reporting.
• Knowledge of additional analytics tools and platforms relevant to marketing data analysis.

Qualifications

• Formal educational background is not explicitly specified, but extensive experience in marketing analytics is required.

Benefits & Perks

• Base wage range of $122,000-$209,000, considering location, experience, and certifications.
• Eligibility for additional compensation such as annual bonuses or sales incentives based on performance.
• Healthcare benefits, 401(k) plan with company match, short-term and long-term disability coverage, basic life insurance, stock awards, and employee stock purchasing plan for US-based employees.