Manager, Marketing Analytics - Innovation Narratives

Tyson Foods

Springdale, AR

Full Time

Mid Level

about 1 month ago

Job Description

About the Role

As Manager, Marketing Analytics - Innovation Narratives, you will serve as a strategic bridge between data and decision-making, transforming complex internal and syndicated data into compelling narratives that support innovation at Tyson Foods. This role is critical in enabling successful product launches by aligning stakeholders across Marketing, Innovation, Sales, and Insights. You will develop high-impact presentations and materials that bring data to life and inspire confident action.

Key Responsibilities

Translate marketing, innovation, and sales data into clear, visually compelling presentations tailored to internal stakeholders and retail partners.
Develop insight-driven sales tools, sell-in decks, and marketing narratives that support innovation commercialization.
Frame data in a way that highlights opportunity, risk, and recommended action with clarity and confidence.
Partner with Innovation Marketing, Brand, Sales, Consumer Insights, and Category teams to ensure cohesive storytelling and shared understanding of innovation strategies.
Lead alignment meetings to streamline communication around key metrics and performance drivers related to new product launches.
Combine internal performance metrics, syndicated data (e.g., Nielsen, Circana), and consumer insights to generate persuasive stories around innovation opportunities.
Maintain a strong sense of narrative flow, ensuring materials move from insight to action logically and persuasively.
Ensure all analytics materials are grounded in accurate, up-to-date data with clear and professional visualizations.
Maintain data integrity while simplifying complex metrics for audiences across technical and non-technical backgrounds.

Requirements

Bachelor's degree in Marketing, Business Intelligence, Category Management, or related field.
3+ years in marketing analytics, category management, insights, or a related field, preferably within the CPG or retail industry.
Expertise in syndicated data platforms (e.g., Nielsen, Circana, 84.51°, Scintilla), internal sales reporting tools, and data visualization software (e.g., Power BI, Tableau, Excel, PowerPoint).
Exceptional storytelling and communication skills with a strong design eye for presentations.
Ability to balance detail orientation with big-picture thinking in a fast-paced environment.
Proven ability to influence across functions and levels using data-driven insights.

Nice to Have

Experience working within the CPG or retail industry.
Advanced skills in data visualization and storytelling.
Experience with internal sales reporting tools and syndicated data platforms.

Qualifications

Educational background with a Bachelor's degree in relevant fields

Benefits & Perks

Paid time off
401(k) plans
Affordable health, life, dental, vision and prescription drug benefits

Working at Tyson Foods

Tyson Foods strives to be a talent magnet, establishing a reputation as a talent-rich organization where team members can grow their careers while growing the business. The company values high performance, rewards contributions through pay, benefits, and recognition, and encourages supporting and volunteering in community programs. Tyson aims to raise expectations for how much good people can do and fosters a culture driven by purpose and social impact.

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