Manager, Marketing Science

About the Role

Key Responsibilities

• Deliver post-campaign learnings showing the impact of audience-first strategies
• Provide in-flight recommendations on optimization
• Capture learnings to inform audience and investment optimizations
• Contribute to the Measurement Framework by identifying key metrics to measure media and business performance
• Extract and structure data from relevant sources to create impactful insights
• Build presentations to tell a story from data and extract actionable insights
• Provide optimization recommendations to clients

Requirements

• Thorough understanding of media measurement (e.g., impression, CPM, CPA, GRP, CPV etc.) and business measurement (LTV, ROI, Effectiveness, etc.)
• Strong familiarity with statistical/data mining concepts and methods
• Experience working with measurement partners for brand lift, sales lift, MMM and MTA
• Experience with digital platforms (Google Campaign Manager, verification partners, DSPs, Google Analytics)
• Solutions oriented with analytic skills, critical thinking and problem-solving skills
• Proven leadership ability and strong, impactful client relationship experience
• Stellar communication and presentation skills
• Great collaboration skills
• Comfortable working in ambiguous situations
• Passionate about driving change by adopting emerging technologies in advertising
• 3-5 years of experience, preferably in marketing analytics
• Ability to think logically and use quantitative techniques for campaign analysis, optimization, data management, data operations, and/or predictive modeling
• Knowledge of agency-side media campaign planning and activation
• Bachelor's degree

Benefits & Perks

• health insurance
• vision insurance
• dental insurance
• 401(k)
• Healthcare Flexible Spending Account
• Dependent Care Flexible Spending Account
• vacation days
• sick days
• personal days
• paid parental leave
• paid medical leave
• STD/LTD insurance benefits