Manager, Marketing/Media Analytics

Vml

New York, NY

Full Time

Senior

100k-120k

about 1 month ago

Job Description

About the Role

Manager, Marketing/Media Analytics, New York, New York. At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

Key Responsibilities

Lead day-to-day analytics deliverables across multiple client accounts, ensuring high-quality insights are provided on time.
Partner with client teams to define analytics goals, ensuring alignment with client business objectives.
Act as the analytics subject matter expert during client meetings, clearly explaining data-driven insights and recommendations.
Design and implement robust measurement frameworks that support client growth, including dashboards, reports, and performance analyses.
Lead the development of test-and-learn approaches to optimize client marketing strategies.
Collaborate with senior analytics leadership to ensure that client strategies incorporate innovative methodologies and technologies.
Work with internal teams (e.g., data science, engineering) to gather data and develop insights for clients.
Ensure effective collaboration with external partners, optimizing data and tool integration for clients.
Provide feedback and recommendations to continuously improve analytics offerings for clients.
Stay updated on the latest analytics trends and innovations, sharing best practices with both internal teams and clients.
Foster a culture of knowledge-sharing and thought leadership across the analytics team.

Requirements

4+ years of experience in an analytics role within marketing or media-related industries.
Expertise in data analysis, visualization, and reporting tools, such as Tableau or Power BI.
Strong client communication and presentation skills, with the ability to translate complex data into clear insights.
Experience working in a fast-paced, matrixed organization with multiple stakeholders.

Nice to Have

Experience with advanced analytics techniques such as econometric modeling, A/B testing, and machine learning.
Familiarity with VML/WPP ecosystem and media measurement.

Qualifications

Educational background not explicitly specified in the description

Benefits & Perks

Competitive benefits package
Base salary range of $100,000-$120,000 USD
Hybrid work approach with teams in the office an average of four days a week
Flexibility and accommodations available upon discussion

Working at Vml

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. We are committed to a culture of respect, diversity, and inclusion, where everyone feels they belong and has equal opportunities to progress in their careers.

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