Manager, Media Analytics

About the Role

Key Responsibilities

• Design, build, and manage large-scale datasets using SQL and dbt to power dashboards, models, and self-serve analytics tools.
• Apply scrum-based engineering practices including peer code reviews, version control, technical documentation, and test coverage.
• Proactively identify and resolve data issues such as troubleshooting joins, missing fields, or aggregation logic.
• Collaborate with data engineering teams to ensure data is modeled to serve both technical and business needs.
• Build high-quality, visually intuitive dashboards and reports in Tableau.
• Develop business-ready reporting tools for use across regions, campaigns, vendors, and tactics.
• Support key business rhythms such as monthly/quarterly reviews with insights and data deliverables.
• Extract insights from media and pipeline performance data across all stages of the B2B funnel.
• Conduct deep-dive analyses on campaign performance and spend efficiency.
• Translate findings into clear, digestible, and actionable recommendations for marketing and media stakeholders.
• Serve as a strategic liaison between Media Lab and engineering/analytics partners.
• Deliver findings through presentations, stakeholder briefings, and written narratives.
• Produce self-serve documentation including data dictionaries, metric definitions, and schema diagrams.
• Create tutorials and walkthroughs to help stakeholders navigate tools and dashboards.
• Lead training and enablement sessions to empower teams with insights.
• Build and maintain project trackers, stakeholder update decks, and roadmaps for data initiatives.
• Partner with teams to ensure alignment across data and reporting projects.
• Own stakeholder intake processes and prioritize backlog items based on business impact.
• Ensure datasets and dashboards meet user needs with measurable value.

Requirements

• 5+ years of experience in analytics or analytics engineering.
• 3+ years working with digital marketing data, preferably in a B2B SaaS context.
• Advanced expertise in SQL, dbt, and Tableau, including performance optimization and scalability.
• Proven success working with very large datasets and production-grade data pipelines.
• Ability to create insightful, easy-to-use dashboards for non-technical audiences.
• Deep understanding of the B2B marketing funnel, multi-touch attribution, and key metrics such as MQLs, pipeline, ACV.
• Knowledge of ratios like Spend:Pipeline, CTR, CVR, and interstage conversion rates.
• Comfort working autonomously and managing ambiguous or evolving priorities.
• Strong communication skills to translate complex data into business insights.
• Experience managing cross-functional initiatives and stakeholder alignment.
• Experience working with paid media practitioners is a plus.
• Familiarity with agile methods, sprint planning, and backlog refinement.

Nice to Have

• Prior experience as a media analyst, media buyer, or digital campaign manager.
• Familiarity with Salesforce's internal tools or marketing tech stack (Salesforce CRM, Datorama, Snowflake, dbt, Tableau).
• Experience with enablement content creation such as videos, walkthroughs, and training guides.

Qualifications

• Educational background is not explicitly specified, but extensive experience in analytics and data engineering is required.

Benefits & Perks

• Parental leave
• 401(k)
• Medical, dental, and vision insurance
• Mental health support
• Paid time off and holidays
• Life and disability insurance
• Employee stock purchasing program
• Additional details available at https://www.salesforcebenefits.com