Manager of Digital Marketing Analytics

About the Role

Key Responsibilities

• Design and oversee a unified analytics architecture that supports automation, semantic modeling, and integration of platforms like GA4, Salesforce Data Cloud, BigQuery, and Power BI.
• Lead the development of a business-user friendly semantic layer to democratize access to insights.
• Ensure consistent metric definitions and alignment across teams and platforms.
• Manage and mentor digital analysts, fostering a culture of rigor, innovation, and continuous improvement.
• Define and enforce standards for tagging, QA, documentation, and reporting logic.
• Build scalable workflows for ad hoc analysis, recurring reporting, and campaign measurement.
• Partner with marketing, product, IT, and data engineering teams to align analytics efforts with business goals.
• Translate complex data into actionable insights for non-technical stakeholders.
• Oversee data governance practices, ensuring data quality, privacy compliance (HIPAA, OCR), and security.
• Maintain a library of reusable queries, dashboards, and reporting templates.
• Monitor site performance, user behavior, and campaign effectiveness at a strategic level.
• Evaluate and implement emerging tools and methodologies (e.g., dbt, AI/ML for report creation and generation).
• Drive continuous improvement in reporting latency, accuracy, and usability.
• Champion automation of manual reporting and ad hoc tasks toward self-serve analytics.

Requirements

• Experience designing and managing analytics architectures supporting automation and platform integration.
• Strong leadership skills with experience managing and mentoring digital analysts.
• Ability to translate complex data into actionable insights for non-technical stakeholders.
• Knowledge of data governance, data quality, privacy compliance (HIPAA, OCR), and security practices.
• Familiarity with emerging tools and methodologies such as dbt, AI/ML for reporting.
• Excellent collaboration skills across marketing, product, IT, and data engineering teams.
• Strong understanding of metrics, tagging standards, QA, and reporting logic.
• Experience with tools like GA4, Salesforce Data Cloud, BigQuery, Power BI, and related analytics platforms.

Nice to Have

• Experience with self-serve analytics solutions and automation tools.
• Knowledge of healthcare data privacy regulations and compliance.
• Experience implementing semantic layers and reusable reporting templates.

Qualifications

• Experience in healthcare or large enterprise environments preferred.
• Proven track record in analytics architecture, data governance, and team leadership.
• Educational background in data science, analytics, computer science, or related field.

Benefits & Perks

• Medical, Dental, Vision, Prescription Coverage
• Life & AD&D Insurance
• Short-Term and Long-Term Disability
• 403(b) Retirement Plan with employer match and additional contributions
• Paid Time Off & Sick Leave
• Tuition Assistance, Advancement & Academic Advising
• Parental, Adoption, Surrogacy Leave
• Backup and On-Site Childcare
• Well-Being Rewards
• Employee Assistance Program (EAP)
• Fertility Benefits, Healthy Pregnancy Program
• Flexible Spending & Commuter Accounts
• Pet, Home & Auto, Identity Theft and Legal Insurance