Manager of Marketing Analytics Manager of Marketing Analytics

About the Role

Key Responsibilities

• Lead and manage the marketing analytics team, fostering a culture of agility and growth.
• Collaborate with senior leadership to align analytics initiatives with business objectives.
• Define key performance indicators (KPIs) and establish measurement frameworks with cross-functional teams.
• Develop and implement comprehensive analytics strategies to support marketing initiatives.
• Implement and manage analytics software and platforms.
• Analyze marketing data to identify trends, patterns, and opportunities for optimization.
• Provide actionable insights and recommendations to improve marketing campaigns, customer acquisition, and retention efforts.
• Oversee the development and maintenance of marketing dashboards and reports.
• Ensure data accuracy and integrity by implementing robust data governance practices.
• Stay up to date with industry trends and best practices in marketing analytics and data science.
• Drive continuous improvement in analytics methodologies and processes.
• Present findings and insights to senior leadership and stakeholders in a clear and compelling manner.
• Engage with Business Intelligence and Analytics (BI&A) teams to support data-driven decision making.

Requirements

• Bachelor's degree in Marketing, Business, Statistics, or a related field.
• 7+ years of experience in marketing analytics with a proven track record of driving business results.
• Must be legally authorized to work in the United States without sponsorship.
• Proficiency in data analysis tools and software such as SQL, Python, R, PowerBI.
• Excellent analytical and problem-solving skills.
• Experience with digital marketing channels and metrics (e.g., SEO, SEM, social media, email marketing).
• Excellent communication and presentation skills.
• Strong ability to work in cross-functional and matrixed organizations and deliver measurable results.
• Proven experience in process development and improvement, team building, training, and talent acquisition.

Nice to Have

• Advanced degree in a related field is preferred.

Qualifications

• Bachelor's degree in Marketing, Business, Statistics, or a related field.
• 7+ years of experience in marketing analytics.

Benefits & Perks

• Flexible work options to help balance work/life demands.
• Strong community involvement with a donation matching program.
• Competitive compensation packages.
• Health and Welfare benefits, Retirement benefits, and various paid/unpaid time off programs.