Manager - Technical Marketing, MATLAB Online Product Group

MathWorks

Natick, MA

Full Time

Director

127k-169k

about 1 month ago

Job Description

About the Role

MathWorks is seeking a hands-on, strategic Technical Marketing Manager to lead marketing for the MATLAB Online Product Group, which includes MATLAB Online, MATLAB Mobile, and MATLAB Drive. In this role, you will drive adoption and engagement for our cloud-based MATLAB products, and establish a Product-Led Growth (PLG) practice to accelerate user success. MathWorks nurtures growth, appreciates diversity, encourages initiative, values teamwork, shares success, and rewards excellence. The company has a hybrid work model that enables staff members to split their time between office and home, providing both in-person collaboration and flexible at-home life options.

Key Responsibilities

Develop and operationalize a PLG/Growth Hacking program to drive acquisition, activation, and retention.
Manage, mentor, and develop a small team of Technical Marketing Specialists.
Define and execute marketing strategies for MATLAB Online, MATLAB Mobile, and MATLAB Drive in alignment with product and business goals.
Partner with Engineering to create product roadmaps that address user requirements.
Measure and analyze adoption metrics to inform ongoing strategy and execution.
Represent the MATLAB Online Product Group in internal reviews and at customer-facing events.

Requirements

Experience with MathWorks products.
Experience delivering SaaS offerings.
Experience managing and growing product leaders.
Proven ability to combine strategic planning with hands-on execution.
A bachelor's degree and 10 years of professional work experience (or equivalent experience).