MANAGER/DIRECTOR, DIGITAL MARKETING ANALYST

About the Role

Key Responsibilities

• Monitor, analyze, and report on the performance of digital marketing campaigns (PPC, SEO, email marketing, social media, etc.) across multiple platforms.
• Provide actionable insights and recommendations for continuous improvement.
• Collect, organize, and interpret digital marketing data, utilizing tools like Google Analytics, Power BI, Selligent, Airtable, and social media insights to track metrics such as conversions, engagement, program delivery, and ROI.
• Monitor campaign performance, cost analysis, and effectiveness of vendor partners across various business units and program models.
• Lead efforts in researching, securing, testing, and onboarding new vendors in support of program delivery.
• Stay informed about digital marketing trends, competitor activities, and industry news, especially in pharma marketing, HCP engagement, and digital marketing strategies.
• Collaborate with teams across business units, including Deep Engagement, CME, News, Analytics, and IT, to ensure seamless campaign execution and alignment with business goals.
• Continuously refine targeting, creatives, and messaging to increase campaign performance, including conducting A/B tests.
• Assist in managing digital marketing budgets to ensure campaigns are executed efficiently and within budget.
• Prepare and present campaign performance reports to key stakeholders, providing insights and recommendations for future campaigns.

Requirements

• Bachelor's degree in marketing, advertising, business analytics, data science, or a related field.
• Experience with data analysis, PPC, SEO, email marketing, and social media marketing.
• Excellent organizational skills and ability to handle multiple projects.
• Experience with Microsoft Office and familiarity with data analytics and digital marketing platforms.
• Ability to interpret data, extract insights, and make data-driven recommendations.
• Proficiency in Excel or other data visualization tools.
• Ability to communicate confidently and interact with key stakeholders and all levels of the company.

Nice to Have

• 4+ years of experience in digital marketing and/or marketing analytics, preferably within the healthcare industry.
• Experience with multiple ad platforms, including AdWords, Facebook, LinkedIn, etc.
• Experience with healthcare marketing platforms.

Qualifications

• Bachelor's degree in marketing, advertising, business analytics, data science, or a related field.

Benefits & Perks

• Annual base salary of $75,000 to $90,000, placement within range based on knowledge, skills, education, experience, and internal equity.
• Employees living within a 50-mile radius of Thorofare NJ will be scheduled to work two days per week in the office.