Market Development Manager - Textiles

Eastman Chemical

Kingsport, TN

Full Time

Senior

6 days ago

Job Description

About the Role

Founded in 1920, Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. The company's innovation-driven growth model takes advantage of world-class technology platforms, deep customer engagement, and differentiated application development to grow its leading positions in attractive end markets such as transportation, building and construction, and consumables. As a globally inclusive company, Eastman employs approximately 14,000 people around the world and serves customers in more than 100 countries. The company had 2024 revenue of approximately $9.4 billion and is headquartered in Kingsport, Tennessee, USA.

Key Responsibilities

Leads or supports growth projects as a marketing resource by using the Enabling Business and Marketing Excellence (EBME) framework to ensure strategic, high-quality decision-making across all initiatives.
Creates understanding of the different “where to play” and “how to win” choices such as contributing to the development of Addressable Market Maps, determining unmet market needs, creating understanding of value of Eastman offerings vs. alternatives by developing Economic Value Estimates (EVE™), and defining value propositions, offers, and market activation plans.
Collaborates across the value chain to engage with leverage points, uncovering potential product and application opportunities that drive innovation and growth.
Establishes and monitors key metrics to evaluate the impact of post-launch activities on segment strategy and performance, providing data-driven recommendations to commercial leaders for necessary adjustments.
Undertakes special commercial and business projects or assignments as directed by strategic business unit leadership, delivering actionable insights and supporting overall business objectives.

Requirements

Strong project management expertise with the ability to effectively prioritize, multitask, and communicate across teams.
Deep and ongoing understanding of industry trends and market dynamics to identify and capitalize on growth opportunities.
Proven experience managing stage-gate processes and other project methodologies to drive the development of innovative and differentiated products and services.
Ability to develop compelling financial value cases and business justifications for projects and strategic initiatives.
Skilled in market segmentation and targeting to maximize impact and reach.
Expertise in crafting value propositions and tailored offers, coupled with providing hands-on implementation support.
Bachelor's degree in marketing or textiles, with commercial experience in B2B2C business models.
3+ years of strategic marketing or product marketing experience required. In lieu of a marketing degree, a minimum of 5 years prior experience in strategic marketing or product marketing roles.
Understanding of the textiles industry and its value chain, with proven ability to influence and drive behavior change at textile brands.
Fluent in English and Spanish.
Willingness to travel internationally.

Qualifications

Bachelor's degree in marketing or textiles, with commercial experience in B2B2C business models.
3+ years of strategic marketing or product marketing experience required. In lieu of a marketing degree, a minimum of 5 years prior experience in strategic marketing or product marketing roles.