Marketing Analyst, Media & Performance

Sharkninja

Needham, MA

Full Time

Senior

16 days ago

Job Description

About the Role

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company's products are sold at key retailers, online and offline, and through distributors around the world. The role of Marketing Analyst, Media & Performance involves measuring media impact, uncovering insights, and supporting data-driven decision-making to optimize marketing performance across channels.

Key Responsibilities

Define and track the metrics that matter, ensuring media activity is measured against clear goals.
Partner with internal teams and agencies to pivot strategies based on real-time insights.
Enable rapid decision-making by contributing to MMM, attribution, and incrementality testing with a focus on actionable takeaways.
Proactively identify signals, anomalies, or emerging patterns in media and market data to flag risks or opportunities before they escalate.
Assess how media investment contributes to overall business efficiency and growth.
Build and maintain concise, audience-appropriate dashboards that highlight what's working, what isn't, and where to act next.
Translate complex data into compelling stories that lead to concrete recommendations and immediate adjustments.

Requirements

Bachelor's or Master's degree in Marketing, Data Science, Statistics, Economics, or a related field.
5+ years of experience in marketing analytics within a consumer-driven industry.
Strong grasp of both digital performance channels and traditional media measurement.
Experience collaborating with agencies and cross-functional teams to act on insights quickly.
Ability to simplify complexity, focusing on insights that drive business impact.
Excellent communication and presentation skills to influence decision-makers at all levels.
Comfort operating in a fast-paced, agile environment with shifting priorities.

Nice to Have

Experience with macro analysis and signal detection in media data.
Knowledge of marketing mix modeling (MMM), attribution, and incrementality testing.
Experience in digital marketing performance monitoring.

Qualifications

Bachelor's or Master's degree in Marketing, Data Science, Statistics, Economics, or a related field.
5+ years of relevant experience in marketing analytics.

Benefits & Perks

Competitive health insurance
Retirement plans
Paid time off
Employee stock purchase options
Wellness programs
SharkNinja product discounts
High impact Learning Programs
Diversity, Equity, and Inclusion initiatives

Working at Sharkninja

At SharkNinja, we don't just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. We thrive on breaking out of our swim lanes and value diversity, equity, and inclusion as vital to our global success. We support all associates in bringing their authentic selves to work, making an impact, and pursuing career growth in a community that aims to disrupt entire markets.

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