Marketing Analyst/Specialist

About the Role

Key Responsibilities

• Write blog posts, articles, newsletters, internal communications, and social media content.
• Collaborate cross-functionally with strategic marketing, product, internal communication teams, and external agencies.
• Develop, maintain, and manage content calendars; ensure timely posting of relevant content aligned with the calendar.
• Contribute to the development and execution of the social media strategy aligned with broader marketing and communication goals.
• Help shape the company's public-facing messaging across digital and social platforms.
• Monitor and respond to inquiries on social media platforms.
• Partner with customer service, technical, and warranty teams to resolve customer issues quickly and professionally.
• Act as a social media liaison to ensure positive customer engagement and experiences.
• Use analytics tools to track engagement, performance, and campaign impact.
• Perform A/B testing and apply insights to optimize content and social strategy.
• Generate and deliver actionable reports and recommendations for internal teams and clients.
• Support channel managers by aligning digital content and outbound marketing tools with key initiatives.
• Assist in post-campaign analysis and reporting to identify opportunities for future improvement.
• Provide end-to-end project management support—tracking timelines, milestones, deliverables, and stakeholder requirements.
• Anticipate and prepare digital content needs across social media, blogs, webinars, and newsletters.
• Ensure all content is reviewed and approved by relevant departments (marketing, legal, technical).
• Coordinate and manage multiple concurrent projects with attention to detail and timely execution.

Requirements

• BA in communications, advertising, public relations, business or related field.
• MBA optional.
• 3+ years' experience managing social media platforms or communities for brands.
• 3+ years working in a corporate or agency environment, interacting with multiple levels of the organization.
• Actively participates in a wide variety of social media activities such as blogging, community development and management, social bookmarking, commenting, etc.
• Understanding of popular social networks - design, functionality, users, reporting, advertising, and analytic packages.
• Demonstrated ability to produce community management guidelines and documents that reflects the holistic understanding and implementation of the role of social media and its effects.
• Proficiency in PowerPoint and presentation tools and skills.
• Proficiency in content management and listening tools like Sprinklr, Netbase, Sprout, Cision, On24.
• Exceptional communication skills and leadership capability to organize and motivate cross functional teams without direct reporting.

Nice to Have

• Experience with online blogs and content scheduling.
• Knowledge of SEO and digital marketing analytics.
• Experience with media campaign optimization.
• Familiarity with customer engagement and public relations strategies.

Qualifications

• Bachelor's degree in communications, advertising, public relations, business or related field.
• Master's degree in business administration (preferred but not required).