Marketing Analytics Analyst

U.S. Bancorp

Minneapolis, MN

Full Time

Senior

105k-124k

3 days ago

Job Description

About the Role

U.S. Bank is seeking a highly skilled and data-savvy Marketing Analyst to join the Marketing Analytics and Technology team. The role involves analyzing data to optimize marketing efficiency, focusing on upper funnel metrics such as brand awareness and consideration, and utilizing Marketing Mix Models (MMM) to measure and improve the impact of brand marketing efforts on ROI. The company emphasizes a collaborative environment, opportunities for learning and growth, and a flexible hybrid work schedule.

Key Responsibilities

Analyze and interpret data to provide insights and recommendations for brand marketing strategies.
Perform various segmentation and marketing campaign analyses to continually make recommendations for optimizing marketing campaigns.
Use statistical methodologies to help design marketing campaign experimentation and test and learn discipline to measure incrementality from marketing.
Synthesize cross channel marketing performance in a cohesive story, inclusive of Owned, Paid Media and Mass media channels.
Collaborate with cross-functional teams to align marketing strategies with business objectives.
Leverage multiple analytic tools (research/survey analytics, MMM models etc.) with a focus on storytelling with data.
Present findings and recommendations to marketing and line of business partners.

Requirements

Bachelor's degree in a related field, or equivalent work experience.
Five to seven years of statistical and/or data analytics experience.
Experience leveraging SQL, SAS, Python (3+ years).
Expertise in analytics data visualization tools such as Tableau or Power BI.
Hands-on experience with datasets from marketing tactics including direct mail, email, programmatic/display, social media, affiliate marketing, SEO/SEM, and owned digital channels.
Understanding of marketing measurement methodologies including AdTech reporting, last touch attribution, and Marketing Mix Modeling.
Experience in financial services with knowledge of products, customers, transaction, and interaction data.

Nice to Have

Experience in analytics, dashboarding, and storytelling.
Impeccable attention to detail and comfort with data ambiguity.
Ability to work independently and in collaborative environments.

Qualifications

Bachelor's degree or equivalent work experience.
Five to seven years of data analytics experience.

Benefits & Perks

Healthcare (medical, dental, vision).
Basic term and optional term life insurance.
Short-term and long-term disability.
Pregnancy disability and parental leave.
401(k) and employer-funded retirement plan.
Paid vacation (from two to five weeks depending on salary grade and tenure).
Up to 11 paid holiday opportunities.
Adoption assistance.
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per year.

Working at U.S. Bancorp

U.S. Bank values diversity, inclusion, and a collaborative work environment. The company emphasizes supporting the whole self of its team members, offering benefits that promote health, financial security, and work-life balance. They are committed to equal opportunity employment and accommodating applicants with disabilities.

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