Marketing Analytics Director

About the Role

Key Responsibilities

• Develop and implement data-driven strategies to drive business growth and improve operational efficiency for Participant Engagement.
• Gather, analyze, and interpret data to provide actionable insights.
• Collaborate with cross-functional teams to identify opportunities for data-driven decision making.
• Understand the needs of the group benefits employee and the customer to align business outcomes and inform decisions.
• Set goals and objectives to achieve the key results of the organization.
• Communicate data-driven insights and recommendations to senior leadership.
• Structure, negotiate, and implement vendor agreements, distribution relationships, and partner agreements when needed.
• Stay up-to-date with the latest trends and developments in data analytics and strategy.
• Utilize information from CDP data and research to understand trends and opportunities.
• Leverage market/customer research, trends, and competitor analysis to drive additional opportunities and enhance customer loyalty.
• Organize, negotiate, and implement pilots and programs.
• Work with finance partners to perform financial analysis and modeling.
• Conduct analysis of large datasets and provide operational insights to achieve key results.
• Summarize insights from analysis and clearly communicate findings in a cohesive story for executive presentation.
• Build and coordinate training for external and internal client-facing materials and/or changes.
• Provide leadership to teams and cross-functional teams on strategic initiatives and work plans.

Requirements

• Bachelor's degree.
• 7+ years of experience in strategy and data analytics.
• Strong analytical and problem-solving skills.
• Excellent communication and presentation skills.
• Experience leading and managing teams.
• Proficiency in data analysis tools and techniques.
• Strong proficiency in Microsoft Office, especially PowerPoint and Excel.
• Ability to translate data into actionable outcomes.
• Hypothesis-driven mindset with a history of test and learn optimization.
• Customer-focused with a strategic mindset to create holistic solutions.
• Detail-oriented with capability to define solutions and acceptance criteria.
• Ability to build strong working relationships across business and technology teams.

Nice to Have

• Staying up-to-date with industry trends and developments in data analytics and strategy.

Qualifications

• Educational background: Bachelor's degree.

Benefits & Perks

• Comprehensive health plan including medical, prescription drug, vision, and dental insurance.
• No-cost short- and long-term disability insurance.
• Company-paid life insurance and legal services.
• Retirement pension funded by MetLife and 401(k) with employer matching.
• Group discounts on voluntary insurance products including auto, home, pet, critical illness, hospital indemnity, and accident insurance.
• Employee Assistance Program (EAP) and digital mental health programs.
• Parental leave, volunteer time off, tuition assistance, and more.