Marketing Analytics Manager

Collibra

New York, NY

Full Time

Mid Level

116k-145k

about 1 month ago

Job Description

About the Role

Collibra is looking for an experienced, data-driven Marketing Analytics Manager in its Go-To-Market Operations team to support the Marketing team. This person will report to the Senior Director, Business Intelligence & Data Analytics and will work alongside a talented team of data and BI specialists. The analytics team works with the rest of the marketing organization and cross functional partners to provide insight-laden reporting, analytics and data models that drive business value for both our digital channels as well as our B2B marketing and sales funnel. This is a hybrid role based in our Raleigh office, requiring work from the office at least two days each week.

Key Responsibilities

Building, maintaining, and updating Marketing dashboards in Tableau to help measure business performance
Collaborating with internal and external stakeholders on campaign planning (targeting, strategy, objectives, and measurement) to set clear and measurable objectives
Analyzing Marketing KPIs to assess campaign and program effectiveness as it relates to the company's Marketing Mix
Presenting findings and actionable recommendations to the leadership team
Monitoring the Demand Waterfall/lead funnel to track lead flow and conversions, as well as performing routine diagnostics to identify breakdowns

Requirements

4+ years experience working in Marketing Analytics
Experience with web analytics reporting (GA4) and reporting from digital ad platforms (LinkedIn, Google, Bing)
An understanding of core Marketing processes and metrics (Marketing automation, lead routing & management, sales funnel, pipeline attribution, etc...)
Proficiency in Salesforce and Tableau
Fundamental SQL skills with ETL familiarity
A bachelor's degree or equivalent related working experience is required
This position is not eligible for visa sponsorship

Nice to Have

Experience with digital advertising platforms and analytics tools
Knowledge of marketing automation and sales pipeline management
Experience developing dashboards and reports for marketing performance

Qualifications

Bachelor's degree or equivalent related working experience

Benefits & Perks

401(k)
Equity ownership at every level
Bonus potential
Flex Fund monthly stipend
Pension/401k plans
Health coverage and time off
Flexible benefits supporting diverse needs

Working at Collibra

We create inclusion and belonging through how we onboard, meet, connect, engage, and communicate. Collibra is proud to be an equal opportunity employer that values diversity, equity, and inclusion. We consider qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sexual orientation, pregnancy, sex, gender identity, gender expression, genetic information, physical or mental disability, HIV status, registered domestic partner status, caregiver status, marital status, veteran or military status, citizenship status or any other legally protected category. We aim to create a workplace that celebrates everyone.

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