Marketing Analytics Manager

Chewy

Boston, MA

Full Time

Mid Level

2 days ago

Job Description

About the Role

Chewy is seeking a highly motivated, data driven, and strategic Marketing Analytics Manager to join our Marketing Science team in Boston, MA and support the optimization and analysis of marketing channels to deliver against new customer growth and retention objectives. This role will be expected to go deep into utilizing marketing and customer data to make recommendations, analyze channel/campaign effectiveness and provide insights through regular reporting to help marketing teams optimize and maximize ad performance across the business. The ideal candidate is customer focused, organized, detail-oriented, analytical, and thrives in a fast-paced environment with adaptability to change. This role sits within our Marketing Science Organization on the Marketing Analytics team which works collaboratively across marketing and product teams and is dedicated to bringing data-driven problem solving and decision-making to every aspect of Chewy's marketing operations.

Key Responsibilities

Develop analytic frameworks to measure the impact of our various marketing programs across various channels and teams.
Generate customer focused insights and recommendations that will ensure we best engage with potential and existing Chewy customers through our marketing efforts.
Provide deep dive analysis on key projects including but not limited to site metrics, customer metrics and business performance.
Identify opportunities to enhance customer experience and remove friction points through analysis of customer engagement.
Partner in the development of a learning agenda and test plans to further improve the performance of our marketing programs.
Partner with the rest of the Marketing Science team on advanced analytics/model development needs.
Develop reporting to provide consistency across programs and teams.

Requirements

Minimum 2-4 years of experience in marketing/customer analytics.
Bachelor's degree in statistics, economics, mathematics, marketing, or related field. Masters a plus.
Hands-on analytical background with proficiency in SQL and working with large data sets.
Python or other coding languages is a plus.
Demonstrated knowledge of marketing ecosystems and customer data with the ability to interpret and identify insights.
Strong communication skills with ability to clearly articulate information that influences data-driven business decisions.
Ability to operate independently and efficiently to manage multiple projects and deadlines simultaneously and successfully, without sacrificing attention to detail.
A natural curiosity around consumer behavior and business impact.
Experience with Tableau or other data visualization tools is a plus.