Marketing Analytics Specialist - Remote

About the Role

Key Responsibilities

• Automate reports and dashboards to deliver clear, relevant insights for business partners.
• Analyze important marketing metrics (traffic, conversions, acquisition, Return on investment, pipeline impact, internal enablement) to evaluate and optimize campaign performance.
• Analyze the customer journey lifecycle to identify bottlenecks, improve funnel efficiency, and recommend strategies for higher conversion.
• Conduct advanced analytics on account segmentation, coverage, whitespace, and multi-touch strategies.
• Identify and apply AI use cases to automate analysis, uncover hidden patterns, and communicate insights.
• Deliver data-driven insights on campaign performance, audience activation, and product/partner marketing effectiveness.
• Ensure accuracy, quality control, and scalability across analytics, reporting, and data systems.
• Support campaign planning with reliable projections, benchmarks, and budget recommendations.
• Develop forecasts and performance models using historical data and projected spend.
• Collaborate across marketing, sales, and product teams to align analytics with goals and revenue growth strategies.
• Manage and refine the reporting portfolio, and build/automate data pipelines and datasets for ad hoc analysis independently or in partnership with central data teams.

Requirements

• 3+ years in marketing analytics, business analytics, or marketing operations (B2B preferred).
• Bachelor's degree in marketing, Analytics, Statistics, or a related field.
• Experience with the B2B marketing funnel (awareness, demand generation, lead nurturing, pipeline, revenue impact).
• Proficiency with analytics and visualization tools (Tableau, Excel, Salesforce).
• Familiarity with marketing platforms (Google Analytics, Adobe Analytics, or similar).
• Experience with SQL, Python, or data pipelines.
• Advanced analytical and critical thinking skills.

Nice to Have

• Experience with AI use cases in analytics.

Qualifications

• Bachelor's degree in marketing, Analytics, Statistics, or a related field.

Benefits & Perks

• Great compensation package and bonus plan.
• Core benefits including full medical, dental, vision, and matching 401K.
• Fully remote environment.
• Flexible time off including volunteer time off, vacation, sick and 12-paid holidays.
• Work/life balance, development, authenticity, collaboration, wellness, reward & recognition, volunteering.