Marketing Analytics Strategist

About the Role

Key Responsibilities

• Consolidate cross-channel marketing performance data into digestible, automated, and visual reports and dashboards that deliver actionable insights and connect marketing efforts to business impact.
• Develop, implement, and monitor testing strategies in partnership with channel experts, and report and iterate on learnings for continuous improvement.
• Develop and implement A/B and multivariate tests, and recommend updates to refine campaign strategies for conversion rate optimization.
• Deliver ad hoc, monthly, and quarterly insights to optimize campaign performance, customer segmentation, and overall marketing ROI, presenting findings internally and to clients.
• Analyze, define, and recommend customer pathways/acquisitions across touchpoints to improve marketing mix allocation.
• Support segmentation, frequency optimization, and list health monitoring to accurately track and drive incrementality, partnering with the Media team for media audience development.
• Evaluate website performance and Paid/SEO effectiveness to identify optimization opportunities.
• Ensure proper tracking setup, troubleshoot discrepancies, and provide recommendations to enhance data accuracy and reporting capabilities.

Requirements

• Strong background in digital marketing analytics, with emphasis on performance, KPIs, and analytics for Biddable Media (Paid Search, Paid Social, Programmatic, Digital Video), SEO, Web, and/or CRM/Email.
• Proficiency in data aggregation, automation, and visualization via Looker Studio, with experience in Adverity, Tableau, Power BI, Adobe Analytics, Piwik, or similar tools preferred.
• Experience setting up and working within Google Analytics (GA4), Google Tag Manager, and/or Adobe Analytics.
• Experience with online advertising platforms such as Google Ads and Campaign Manager.
• Experience working within CRM platforms like Klaviyo, Salesforce Marketing Cloud, Punchh, Pardot, Mailchimp, etc.
• Experience implementing A/B testing methodologies and attribution modeling.
• Familiarity with CRO best practices and technology (e.g., VWO, Optimizely).
• Proficiency in Google Documents suite (Sheets, Docs, Slides) and Microsoft Excel.
• Ability to work with and manage numbers/data, meet deadlines, and manage multiple tasks.
• Strong communication, organization, and presentation skills.
• Experience working in teams to meet common goals.
• A mathematical and analytical mindset.

Nice to Have

• Previous agency experience.
• Knowledge of SQL or Python for deeper data manipulation.

Qualifications

• Experience in digital marketing analytics, performance metrics, and KPIs.
• Proficiency with analytics and visualization tools such as Looker Studio, Tableau, Power BI, Adobe Analytics.
• Experience with Google Analytics (GA4), Google Tag Manager, and Adobe Analytics.
• Experience with online advertising platforms and CRM platforms.

Benefits & Perks

• PTO/Vacation: 20 days per year plus 12 public holidays.
• Profit-sharing bonuses.
• 401(K) Savings Plan with 100% employer contribution up to 4%.
• Health insurance with access to personalized health guidance via Health Advocate.
• Membership to TalkSpace for mental health support.
• Paid parental leave.
• Dog-friendly office near Zonolite Park in Atlanta's Morningside neighborhood.
• A vibrant, non-competitive, friendly, and respectful culture and environment.