Marketing Analytics/Digital Media Measurement Lead

About the Role

Key Responsibilities

• Lead the design and delivery of measurement solutions, owning the durable measurement narrative with clients and agencies.
• Partner with internal teams, external partners, and stakeholders to execute technical projects and accelerate infrastructure deployment.
• Drive adoption and operationalization of advanced measurement solutions (e.g., Enhanced Conversions, GA4, Ads Data Manager, sGTM, PAIR).
• Translate complex technical and data-driven insights into clear business value propositions for executives and client leadership.
• Develop and review Joint Business Plans (JBPs), identifying opportunities to optimize strategies and outcomes.
• Build and maintain dashboards to analyze business performance, consumer behavior, and industry trends.
• Provide analytical consulting across sales, marketing, and product development to inform business decisions and Go-to-Market strategies.
• Influence executive stakeholders by articulating the value of modern measurement strategies and data transformation initiatives (e.g., predictive bidding, lead scoring).
• Deliver research, insights, and data-driven narratives that support client business strategies and consumer engagement.

Requirements

• 8+ years of experience in media analytics, digital media, advertising sales, or management consulting.
• Hands-on expertise with SQL, GA4, gTag, Ads Data Manager, sGTM, and PAIR.
• Strong knowledge of data infrastructure ecosystems for media measurement and marketing.
• Proven experience working with agencies or enterprise clients to design and implement scalable solutions.
• Track record of influencing senior stakeholders and driving adoption of complex solutions.
• Strong analytical and data-driven storytelling skills.
• Proficiency in data analysis, reporting, and dashboard creation.
• Business acumen with experience in opportunity and pipeline management.
• Excellent stakeholder management and client engagement skills.
• Strong persuasion, presentation, and executive influence abilities.

Nice to Have

• Strong strategic and consultative skills with ability to link technical solutions to business outcomes.
• Comfortable working cross-functionally with sales, engineering, and agency partners.
• Proactive, collaborative, and able to lead without direct authority.

Qualifications

• Bachelor's degree in Business, Marketing, Data Analytics, Economics, Statistics, or a related field.