Marketing Associate

About the Role

Key Responsibilities

• Lead and execute patient-focused campaigns by creating and managing engaging communications such as email, SMS, and webinars to educate and support patients.
• Develop engaging content across channels including website, blog, and social media, in collaboration with Clinical and Marketing Ops teams to maintain the editorial calendar.
• Optimize campaigns for impact by analyzing data to identify opportunities for improvement and ensuring alignment with business goals.
• Manage surveys and feedback loops by designing, implementing, and reporting on surveys (currently in Qualtrics) to gather insights for decision-making.
• Collaborate with Sales & Operations teams to stay aligned with initiatives like product launch timelines and strategies.
• Maintain marketing assets by organizing email inboxes and responding to requests as needed.

Requirements

• Bachelor's degree in marketing, communications, or a related field.
• 1-3 years of experience in lifecycle, retention, customer, or content marketing.
• Exceptional written communication skills with attention to detail.
• Experience managing multifaceted campaigns and coordinating moving parts to deliver results on time.
• Passion for learning and growth in marketing, sales, and communication fields.
• Familiarity with marketing automation platforms such as Salesforce Marketing Cloud, Braze, and knowledge of Iterable is a bonus.
• Proficiency with Excel and PowerPoint.
• Willingness to travel 2-4 times per year for in-person meetings.

Nice to Have

• Knowledge of marketing automation platforms like Iterable.
• Experience with survey tools beyond Qualtrics is a plus.

Qualifications

• Educational background: Bachelor's degree in marketing, communications, or a related field.
• Experience: 1-3 years in lifecycle, retention, customer or content marketing.

Benefits & Perks

• Competitive Salary
• Bonus/Incentive Opportunities/commission (if applicable)
• Comprehensive benefits including medical, dental, and vision insurance
• 401(k) with company match
• Paid time off (vacation and holidays)
• Ongoing training and professional development
• Remote or hybrid work options (if applicable)
• Wellness programs and mental health support