Marketing Specialist

About the Role

Key Responsibilities

• Develop and implement multi-channel marketing programs and strategies to support business line goals.
• Create marketing, advertising, promotions, sales collateral, and point of sale materials.
• Deliver measurable, customer-centric, multi-channel marketing programs to maximize customer growth, retention, and engagement.
• Evaluate and measure program results to optimize investment.
• Work with agencies and cross-functional teams to produce branded and compliant materials.
• Collaborate with internal partners to ensure all marketing programs comply with laws, regulations, and bank policies.
• Coordinate, develop, and execute marketing events such as tradeshows, seminars, industry sponsorships, and local events to achieve business goals.
• Provide solutions and problem solve for business line objectives.

Requirements

• Bachelor's degree, or equivalent work experience.
• Two to four years of experience in marketing industry.
• Ability to lead projects and provide data-driven, customer-centric marketing.
• Ability to work independently and complete projects on target, on time, and on budget.
• Capable of fully managing and sometimes leading projects in support of company goals.
• Able to adapt based on data, research, and learnings from prior campaigns.
• Strong organizational, interpersonal, and team building skills.
• Well-developed written and oral communication skills, including presentation skills.
• Proficient computer navigation skills using a variety of software packages.

Nice to Have

• Ability to lead projects and provide marketing that is data-driven, customer-centric, and relevant.
• Ability to work independently and have proven ability to complete projects on target, on time, and on budget.
• Capable to fully manage, and sometimes lead, projects as outlined by leadership team in support of company goals.
• Able to adapt based on data/research and learnings from prior campaigns.
• Strong organizational, interpersonal and team building skills.
• Well-developed written and oral communication skills, including presentation skills.
• Proficient computer navigation skills using a variety of software packages.

Qualifications

• Educational background of a bachelor's degree or equivalent work experience.

Benefits & Perks

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year