Marketing Associate, Mobile Program

Rue La La

Boston, MA

Full Time

Mid Level

60k-68k

1 day ago

Job Description

About the Role

The Marketing Associate, Mobile Program role at Rue Gilt Groupe offers a unique opportunity to participate in the day-to-day management of mobile (app & SMS) marketing campaigns for Rue La La and Gilt. The position involves collaborating with internal and external teams to plan and execute marketing campaigns across mobile channels in a fast-paced, customer-focused environment.

Key Responsibilities

Plan and execute SMS campaigns, including calendar coordination, creative briefing, and campaign QA.
Collaborate cross-functionally to build SMS campaign calendars, recommending content, brands, and channel optimizations.
Own the development and execution of SMS and App-exclusive sales and campaigns.
Build and execute mobile app download campaigns and monitor campaign performance post-launch.
Assist in program acquisition through email, paid social, and other marketing channels.
Compile campaign reporting and share insights and optimization recommendations with internal partners.

Requirements

2-3 years of experience in Marketing.
Flexible and adaptive to shifting priorities and timelines in a fast-paced and deadline-driven environment.
Proficient in Microsoft Office Suite (Word, Excel).
Experience with tableau or marketing automation platforms is a bonus.
A natural collaborator with excellent communication skills and strong attention to detail.
Self-motivated with a positive, proactive attitude and a team-first mindset.

Nice to Have

Experience with tableau or marketing automation platforms.

Qualifications

Experience in marketing (2-3 years).

Benefits & Perks

Base salary range of $60,000 - $68,000.
Potential inclusion of bonus/commission, stock options, 401(k) participation, paid time off, medical, dental, vision, and basic life insurance.

Working at Rue La La

Rue Gilt Groupe is committed to diversity, inclusion, and fostering an environment where every Associate is empowered to learn, grow, and bring their full self to work. The company's culture is rooted in values such as Kind, Passionate, Collaborative, Innovative, Tenacious, and Empowered, and aims to spark delight through daily discovery and pushing past the expected.

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