Marketing Specialist - SMS Focus

About the Role

Key Responsibilities

• Partner with IT, operations, patient access, data and marketing strategy and compliance teams to develop and deploy SMS, MyChart and Direct Mail communication programs
• Maintain and optimize always-on trigger streams and multi-touch, cross-channel patient journeys
• Manage audience segmentation and targeting
• Monitor program performance, produce and share response reporting, identify trends, and extract actionable insights
• Design and execute testing plans and make recommendations based on test results
• Support communication preference and consent management
• Maintain audience file hygiene and opt-out/suppression lists
• Develop and manage production schedules and calendars
• Lead relationships with external agency, production, and fulfillment partners
• Contribute to copywriting, editing, image selection and template design if required
• Support automation and personalization capabilities development
• Support CRM team in data-related enterprise initiatives, opportunities to streamline the martech stack, and development of a 360-degree view of the patient consumer
• Track expenses against the marketing budget
• Complete additional responsibilities and/or duties as assigned

Requirements

• Experience in developing and executing targeted communication programs, preferably in healthcare or related fields
• Knowledge of SMS, MyChart, and cross-channel patient journey management
• Ability to monitor and analyze program performance and produce actionable insights
• Strong collaboration skills to partner with various internal teams and external vendors
• Experience with audience segmentation, targeting, and data hygiene practices
• Ability to design testing plans and interpret results
• Excellent organizational skills to manage schedules and production calendars

Nice to Have

• Experience with automation and personalization capabilities development
• Familiarity with martech stacks and enterprise data initiatives
• Copywriting, editing, or template design skills

Qualifications

• Experience in digital marketing, preferably in healthcare or related sectors
• Knowledge of communication platforms and patient engagement tools
• Strong analytical and organizational skills

Benefits & Perks

• Medical, Dental, Vision, Prescription Coverage
• Life & AD&D Insurance
• Short-Term and Long-Term Disability
• 403(b) Retirement Plan with employer match and additional contributions
• PTO & Paid Sick Leave
• Tuition Assistance, Advancement & Academic Advising
• Parental, Adoption, Surrogacy Leave
• Backup and On-Site Childcare
• Well-Being Rewards
• Employee Assistance Program (EAP)
• Fertility Benefits, Healthy Pregnancy Program
• Flexible Spending & Commuter Accounts
• Pet, Home & Auto, Identity Theft and Legal Insurance