Marketing Associate, SMSNew

Launch Potato

Delray Beach, FL

Full Time

Entry Level

13 days ago

Job Description

About the Role

The Marketing Associate, SMS role at Launch Potato is focused on managing and optimizing SMS and push messaging campaigns across high-impact brands to drive revenue and measurable results. The company is a tech-enabled media organization with a diverse, international team, headquartered in West Palm Beach, FL. The position involves working on-site initially, with potential for hybrid work based on performance, and emphasizes a performance-driven, innovative, and inclusive culture.

Key Responsibilities

Own end-to-end execution of SMS and push messaging campaigns across brands such as BlissXO, SmarterAuto, and Prizes & Games, ensuring flawless QA and on-time delivery
Audit and enhance onboarding flows to improve user engagement and conversion across SMS brands
Grow performance metrics across all managed channels through data-backed experimentation and iteration
Deliver clear, actionable performance reporting for campaigns and flows, including CTR, revenue, unsubscribe rate, and margin
Contribute to knowledge-sharing and documentation of best practices across the Messaging team

Requirements

Experience in SMS marketing platforms such as Attentive, Postscript, or Klaviyo with a proven ability to build, deploy, and optimize SMS campaigns
Understanding of key direct response metrics: CTR, conversion rate, ROI/margin; data-driven mindset
Detail-oriented with strong execution and QA skills across multiple messages, offers, and flows
Creative thinker with the ability to test, iterate, and learn from results quickly
Strong verbal and written communication skills; collaborative, coachable, and able to work on-site at HQ in Delray Beach, FL
Minimum 1-2 years of experience in digital marketing, lifecycle marketing, or SMS campaign execution in a performance-driven or eCommerce setting

Nice to Have

Experience with performance-driven marketing in high-growth or eCommerce environments
Knowledge of digital marketing trends and messaging strategies

Qualifications

Experience with SMS marketing platforms such as Attentive, Postscript, or Klaviyo
Minimum 1-2 years of experience in digital or lifecycle marketing

Benefits & Perks

Base salary according to market rates, varying by location
Profit-sharing bonus
Competitive benefits package
Performance-based future salary increases

Working at Launch Potato

Launch Potato values a diverse, inclusive, and high-performing culture. The company emphasizes innovation, collaboration, continuous improvement, and a strong ownership mindset. It is committed to diversity, equity, and inclusion, and fosters a supportive environment for growth and impact.

Apply Now