Marketing Brand Specialist - Pet Innovation
Bissell
Job Description
About the Role
It is an exciting time to join BISSELL in this newly formed role and team! The new Pet Innovation team is comprised of passionate marketers who will play the role of entrepreneurs within our fast-growing, family owned company. We are looking for energetic, passionate, and intellectually curious marketers who can hit the ground running and deliver against our vision. The Brand Specialist - Pet Innovation position will play a key role within our high-energy, fast-paced, entrepreneurial group dedicated to standing up a new business pillar strategically aligned with BISSELL's growth ambitions. Reporting to the Director, Pet Innovation, this role will be responsible for assisting in the implementation and execution of the product development GPD process and marketing plan of our new products. The individual will support category development & GTM marketing plans including consumer understanding, category analysis, market research, creative asset development, product launch readiness, and marketing plans (retail/digital). The role involves cross-functional interaction with sales, marketing, product teams, and others to build and grow the business.
Key Responsibilities
- Supporting Global Product Development by managing and completing GPD deliverables and processing in BISSELL systems.
- Structuring new products in the system and updating and maintaining product and claims matrices.
- Managing sales samples and prototypes.
- Commercializing products & derivatives by developing and executing go-to-market materials such as packaging, user guides, point of purchase material, product videos, and A+ content, partnering with internal and external teams.
- Maintaining all deliverables on time to support overall project timelines.
- Working with internal creative agency to lead the development of category POP & A+ content.
- Supporting brand managers and internal sales teams with financial analysis including forecasting, CAR/Business Case financials, pricing, and promo plans.
- Conducting strategic analysis monthly, defining conclusions, and making recommendations based on product, competitor, advertising, and trade merchandising data.
- Performing competitive analysis related to pricing, retailer dynamics, product features, and claims; recommending implications to the business.
- Ensuring sales and internal presentations are current and accurate.
- Coordinating product samples, cartons, demos, and hero launch development for sales calls and customer presentations.
- Managing maintenance issues such as Product Obsolescence forms, Product Request forms, and Inserts.
- Leading or supporting other marketing and sales projects as needed.
Requirements
- Bachelor's degree in Marketing or related field.
- 3-6 years of experience in marketing or product development.
- Experience with consumer program development and GTM strategies.
- Strong cross-functional collaboration skills.
- High attention to detail and strong interpersonal skills.
- Analytical skills and experience with systems relevant to marketing and product management.
- Strong presentation skills.
Qualifications
- Bachelor's degree in Marketing or related field.
- 3-6 years of experience in marketing or related roles.
Working at Bissell
We are a fast-growing, entrepreneurial, family-owned company that values passionate, energetic, and curious marketers who can contribute to innovative product development and strategic growth initiatives.
Job Details
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About Bissell
Website
bissell.com
Location
Grand Rapids, MI
Industry
Commercial and Service Industry Machinery Manufacturing
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