Marketing Business Partner

About the Role

Key Responsibilities

• Analyze current practice performance metrics, identify, and prioritize growth opportunities based upon practice performance and operational considerations.
• Utilize a wide range of patient data, including demographics, behavior and engagement, tapestry profiles, geolocation, transactional and product history, to proactively define and target customer profiles and optimize local marketing strategies.
• Leverage practice performance, market, macro- and micro-economic, competitive, and third-party demographic data to assess market share and competitive positioning.
• Develop, implement, and execute comprehensive growth plans from regional to practice-level based on detailed data-driven insights.
• Develop and deliver reports to core stakeholders on a weekly, monthly, quarterly, and annual basis, providing insights into performance of strategic growth plans, action items, and next steps.
• Collaborate with Regional Vice Presidents and Senior Eye Care Directors to gather insights and review performance data and growth plans to ensure alignment with regional and corporate objectives.
• Build relationships and alignment with Practice Managers, Market and District Managers, Functional Marketing, and Call Center teammates involved in driving growth.
• Provide regular, data-informed performance reports and strategic recommendations to leadership.
• Oversee regional marketing projects from strategic conception through to execution, ensuring alignment with overall business objectives.
• Use Workfront to manage project timelines, deliverables, and team collaborations.
• Maintain coordination with external vendors and support event scheduling such as special events or grand openings.

Requirements

• Bachelor's degree in Marketing, Business, Finance, or a related field.
• 3-5 years of experience in marketing, analytics, or strategic planning roles, with a strong track record of using data to drive business results.
• 2+ years of experience interpreting and delivering performance information to core stakeholders.
• Demonstrated ability to evaluate large data sets and intricate reporting and translate insights into actionable growth strategies.
• Strong proficiency in Excel.
• Demonstrated ability to manage and coordinate cross functional resources to successfully complete projects on-time and within scope and budget.
• Understanding of core marketing tools and systems, such as Paid and Organic Media, Digital listings, Search engine performance, CRM/Email/SMS marketing.
• Excellent strategic thinking, communication, and stakeholder management skills.
• Ability to balance strategic oversight with day-to-day operational tasks in a fast-paced environment.
• Ability to independently navigate complex stakeholder relationships with some supervision.
• Proactive, detail-oriented, and results-driven mindset.

Nice to Have

• Familiarity with Workfront or related project management tool.
• Experience in vendor management and event coordination.

Benefits & Perks

• 401(k) with Match
• Medical/Dental/Life/STD/LTD insurance
• Vision Service Plan
• Employee Vision Discount
• Program HSA/FSA
• Paid Time Off
• Paid Holidays