Marketing Content Specialist

About the Role

Key Responsibilities

• Identify and procure relevant content (e.g., stories, videos, testimonials, photos, quotes, events, milestones) to support marketing campaigns, digital media, and promotional projects.
• Collaborate with internal departments and students to gather marketing assets and identify content opportunities.
• Conduct interviews or gather written content from stakeholders to support storytelling initiatives.
• Maintain a well-organized system for tracking, storing, and repurposing content assets.
• Coordinate approvals, rights, and usage permissions for submitted content.
• Provide input on content strategy based on audience trends, engagement metrics, and institutional priorities.
• Support the execution of content-driven projects across platforms, working closely with creative and digital teams.
• Ensure all content aligns with brand standards, messaging guidelines, and student handbook.
• Engage with the campus community including students, faculty, and staff to identify and capture stories, quotes, and moments that align with the university's brand and values.
• Attend campus events, activities, and student gatherings to proactively capture behind-the-scenes content for use on social media and other marketing platforms.
• Build strong relationships with student leaders, clubs, and event organizers to stay informed about upcoming events and opportunities for content collection.
• Serve as a visible and approachable representative of the marketing team on campus, encouraging organic participation from students in content-sharing initiatives.
• Curate a consistent pipeline of authentic, student-centered content highlighting campus life, academic experiences, community engagement, and faith integration.
• Collaborate with the Senior Digital Engagement Specialist to align collected content with content calendars, campaign themes, and messaging priorities.
• Coordinate and conduct mini-interviews with students or attendees at events to gather quotes, stories, and testimonials for social posts or future marketing use.
• Ensure all content is brand-aligned, mission-driven, and student-centered, reflecting the tone, voice, and visual identity of the university.
• Organize and maintain a content archive, tagging assets by theme, event, date, and relevance for future use across marketing channels.
• Secure appropriate permissions and media releases, ensuring content collected can be used in accordance with university guidelines and privacy policies.
• Manage multiple projects and priorities simultaneously, meeting deadlines and adapting quickly to shifting needs and real-time opportunities.
• Perform other duties as assigned.

Requirements

• Bachelor's degree in marketing, communications, or related field is preferred.
• At least two years of experience in marketing, content coordination, and/or communications.
• Excellent communication and interpersonal skills.
• Creative eye for storytelling and visual content.
• Proactive and self-motivated with strong initiative.
• Comfortable working in fast-paced, deadline-driven environments.
• Strong organizational and project management skills with keen attention to detail.
• Ability to think strategically about content and how it serves different audiences and platforms.
• Familiarity with social media platforms, content calendars, and marketing workflows.
• Basic understanding of visual and written content best practices.
• Comfortable conducting interviews or sourcing stories in a professional and engaging manner.
• A team player mindset with a positive attitude and good judgment to handle confidential information discreetly.
• Basic graphic design and video editing skills preferred.

Nice to Have

• Basic graphic design skills.
• Video editing skills.

Qualifications

• Bachelor's degree in marketing, communications, or related field (preferred).
• At least two years of experience in marketing, content coordination, and/or communications.

Benefits & Perks

• Competitive compensation and benefits packages.
• Tuition waiver program.
• Excellent healthcare.
• Generous paid time off.
• Matching 403(b) retirement plan.
• Additional organizational paid benefits and voluntary benefit offerings.