Marketing Content Specialist

About the Role

Key Responsibilities

• Plan, manage, and execute marketing campaigns that support each stage of the admissions funnel—from lead generation through application, admission, and enrollment.
• Oversee projects from initial concept to final delivery, coordinating timelines, creative development, and stakeholder input.
• Ensure all campaign elements are strategically aligned with enrollment goals, tailored to prospective students and families, and consistent with the university's brand and messaging standards.
• Develop original, engaging, and brand-aligned content for various platforms, including email and print materials, crafting persuasive copy and creating visual materials.
• Create and maintain user-friendly, visually appealing, and brand-aligned web content that supports student recruitment and engagement efforts, including original copy and visuals.
• Ensure web content reflects the university’s strategic goals, adheres to accessibility standards, and remains current, accurate, and consistent across departments.
• Collaborate with internal teams and campus partners to optimize user experience and support evolving enrollment marketing needs.
• Manage multiple projects efficiently, monitor production schedules, and communicate progress proactively.
• Maintain expertise in emerging design trends, technologies, and best practices in higher education marketing.
• Contribute innovative ideas, design approaches, and content strategies to enhance marketing effectiveness.
• Support and attend Admissions events as needed, which may require evenings or weekends.
• Perform other related duties as assigned.

Requirements

• Bachelor's degree from an accredited institution.
• At least two years of professional experience in advertising, marketing, communications, public relations, or related field.
• Proficiency in copy-writing, editing, and design for print and digital projects.
• Excellent communication, organizational, time management, and project management skills.
• Strong creative and visual storytelling abilities.
• Proficiency with design software (Adobe) and understanding of design principles.
• Basic understanding of HTML.

Nice to Have

• Master's degree in Advertising, Communications, Journalism, Marketing, Public Relations, or related field.
• Three or more years of professional communications and marketing experience, ideally in a university environment.
• Experience with a CRM system.
• Proficiency in HTML.

Qualifications

• Bachelor's degree from an accredited institution.

Benefits & Perks

• Paid 24 vacation days, 12 sick days, and 10 holidays annually.
• Paid parental leave (6 weeks).
• Affordable health and dental insurance.
• Long-term disability and life insurance plans.
• Retirement benefits.
• Coverage of 90% of undergraduate college tuition for children and 100% for employees' own undergraduate degrees, plus 80% of graduate tuition.
• Supportive work environment emphasizing work-life balance and personal growth.