Vice President of Content Marketing

Mara

Miami, FL

Full Time

Executive

95k-129k

3 days ago

Job Description

About the Role

The Remote Vice President of Content Marketing will be responsible for crafting and executing a comprehensive content marketing strategy that builds brand authority, engages diverse audiences, and fuels business growth. This senior leader will oversee a multi-channel content ecosystem, including editorial, video, social, SEO, thought leadership, and campaign content and ensure alignment with MARA's overarching business goals. This role requires a blend of strategic vision, creative leadership, and operational excellence, with the ability to inspire teams, manage complex initiatives, and measure success.

Key Responsibilities

Define and own the company's content marketing vision, mission, and strategic roadmap.
Partner with executive leadership to ensure content supports corporate objectives, product launches, and brand positioning.
Develop audience-centric content strategies informed by data, market insights, and brand identity.
Oversee the creation of high-impact content across formats (articles, videos, infographics, podcasts, whitepapers, case studies, and more).
Ensure all content aligns with brand voice, quality standards, and compliance requirements.
Implement editorial guidelines, workflows, and governance models for consistency and scalability.
Lead, mentor, and build a high-performing global content team, including writers, editors, and strategists.
Collaborate cross-functionally with communications, design, and growth teams.
Leverage analytics to track performance, measure ROI, and optimize content strategies.
Drive organic growth through SEO, content distribution, and strategic partnerships.
Stay ahead of industry trends, emerging platforms, and new storytelling formats.

Requirements

10+ years in marketing or communications, with at least 5 years in leadership roles.
Proven track record of building and scaling successful multi-channel content programs.
Exceptional writing, editing, and storytelling skills, with a portfolio of high-impact campaigns.
Strong analytical and strategic thinking abilities.
Experience managing large budgets and complex cross-functional projects.
Experience in product marketing is a strong plus.
Expertise in SEO, content analytics, and digital distribution channels.
Ability to thrive in a fast-paced, growth-oriented environment.