Marketing Data Science Consultant

About the Role

Key Responsibilities

• Manage data pipelining, development of data tables, creation of relevant script/code and implementation of dashboards.
• Analyze and develop explanatory models and predictive models using appropriate mathematical methods, helping to inform outcomes-based marketing plans.
• Execute models and apply statistical tools to enable marketing optimization/selection and measurements, such as criteria selection scorecards.
• Build relationships with cross-functional partners.
• Support with framing and translating business questions into appropriate action plans for the team.

Requirements

• Experience with client-side media and marketing data science.
• Experience developing media measurement methodologies, such as marketing mix models, multi-touch attribution logic, and causal lift studies.
• Understanding of incrementality measurement methodologies and frameworks.
• Demonstrated skills in project management, stakeholder management, and process flow.
• Proactive and flexible, able to operate in a fast-paced, constantly evolving and collaborative environment.
• Marketing Data Science skills.
• Incrementality measurement methodologies.
• Data Analytics skills.
• BA/BS degree or equivalent practical experience with 2 years of data science and/or data analytics experience.

Nice to Have

• Experience in project management, stakeholder management, and process flow.

Qualifications

• BA/BS degree or equivalent practical experience
• 2 years of data science and/or data analytics experience