Marketing Data Segmentation Analyst (Consumer Banking)

About the Role

Key Responsibilities

• Develop and refine data-driven customer segmentation based on behaviors, demographics, and product usage to support marketing campaigns
• Identify high-value customer segments to optimize marketing strategies and deposit growth
• Design and implement automated workflows for data collection
• Create and maintain dashboards to track deposit performance metrics by segment (e.g., balances, attrition, churn)
• Partner with product and marketing teams to design targeted campaigns
• Ensure all automation and segmentation processes comply with financial regulations and data privacy standards

Requirements

• 3+ years of experience in consumer lending products acquisition or existing portfolio data analytics, including marketing analytics and statistical analysis
• Experience in marketing data segmentation in a banking/financial services setting
• Hands-on skills in SQL, Tableau, R, Python, and proficiency working with large datasets
• Statistical analysis experience, including A/B testing, time series, and forecasting
• Expertise in Data Warehouse and business intelligence tools

Nice to Have

• Experience with Data Warehouse and business intelligence-associated tools
• Knowledge of industry trends and competitive analysis
• Experience with code documentation and data validation

Qualifications

• Experience in consumer lending products acquisition or portfolio data analytics
• Proficiency in SQL, Tableau, R, Python
• Experience working with large datasets and statistical analysis

Benefits & Perks

• Salary Range: $90,000 - $120,000 depending on seniority
• Comprehensive Benefits: PTO, Paid Holidays, Cigna Healthcare, Dental, Vision, 401k, Sick leave as required by law