Marketing Director

About the Role

Key Responsibilities

• Lead the development and successful implementation of a marketing business plan aligned with the corporate strategy to help deliver the Pharmaceutical revenue goal within the Americas.
• Lead the local team in the development and execution of an integrated marketing plan that promotes awareness of Waters solutions through marketing communications, digital campaigns, seminars, user meetings, customer visits, scientific meetings, and tradeshows to both new-to-Waters and recurring customers.
• Responsible for the strategy and execution of marketing activities to generate and nurture leads across multiple market segments via events, digital marketing, targeted social media advertising, and cooperative marketing with partners to optimize pipeline fill and acceleration.
• Oversee marketing performance and impact to the business via tracking relevant KPIs, including marketing qualified leads (MQLs), conversion rate, funnel creation, campaign/tactic success measures, and orders/sales.
• Advocate for internal and external customer needs by working across multiple product, service, vertical market, and geographic organizations to build consensus, influence change, and ensure needs are understood and met.
• Train, develop, and nurture the local Pharmaceutical Marketing team to help them achieve their objectives as part of the larger Americas team.
• Become an established subject matter expert regarding the Pharmaceutical industry within the Americas, working with teams across Sales, Product, Service, and Global to influence and support efforts impacting Pharmaceutical customers and educate them about Waters solutions.

Requirements

• Minimum Bachelor's degree in scientific, engineering, or marketing discipline.
• 10+ years of experience in marketing and business development, preferably with demonstrable experience with Waters or similar instrumentation/software/services supporting the Pharmaceutical industry.
• Proven ability to develop and execute business plans and lead initiatives with little direct support.
• People/Team Leader experience with the ability to develop talent and create future leaders.
• Excellent interpersonal skills including effective communication, driving execution, fostering innovation, focusing on the customer, collaborating, and solving problems creatively.
• Ability to establish and maintain effective working relationships with all corporate departments both local and global.
• Self-motivated with the ability to respond flexibly to changing demands.

Nice to Have

• Experience supporting the Pharmaceutical industry with instrumentation, software, or services.
• Experience in demand generation, field marketing, or business development within a scientific or technical environment.

Qualifications

• Bachelor's degree in scientific, engineering, or marketing discipline.
• 10+ years of relevant marketing and business development experience.

Benefits & Perks

• Competitive salary range from $173,500/year to $231,500/year, based on market location, knowledge, skills, and experience.