Marketing Insights Analyst

FM Global

Providence, RI

Full Time

Senior

117k-169k

10 days ago

Job Description

About the Role

FM is a leading property insurer of the world's largest businesses, providing more than one-third of FORTUNE 1000-size companies with engineering-based risk management and property insurance solutions. FM helps clients maintain continuity in their business operations by drawing upon state-of-the-art loss-prevention engineering and research; risk management skills and support services; tailored risk transfer capabilities; and superior financial strength. To do so, we rely on a dynamic, culturally diverse group of employees, working in more than 100 countries, in a variety of challenging roles. This role requires on-site work three days per week, with the option to work two days remotely, depending on business needs. Applicants must live within 50 miles of our corporate office. Relocation is not offered for this position.

Key Responsibilities

Lead the development of Marketing measurement plans and Account Insights dashboards.
Analyze data and consult with Marketing, Sales, and Operations colleagues to integrate account insights into digital marketing campaign development, execution, and measurement.
Analyze market, account and contact data, along with marketing program requirements for data.
Create actionable insights from data through data analysis, contextualizing data, data visualization and storytelling.
Identify and help define opportunities to create new business insights from internal and external data.
Develop and manage implementation of the strategic agenda and plan for marketing data management.
Prioritize initiatives, maintain a roadmap, and communicate data management status, progress, and success.
Manage and execute a marketing data management plan and establish ongoing coordination with Sales, Operations, and all other Staff groups to ensure visibility and alignment.
Conduct gap analysis to ensure quality of existing data and develop ongoing processes to maintain data integrity.
Consult on the data structure and acquisition strategy to ensure desired levels of breadth and quality across firmographic, personal, behavioral, predictive, and prescriptive marketing data.

Requirements

4-year degree/bachelor's in marketing, Data Analytics, Computer Science, or Business.
10+ years of related work experience with marketing measurement, analytics, and insights.
Strong data evaluation skills with the ability to extract and interpret data from various sources and transform it into insights and strategic recommendations.
Proficiency in digital analytic tools including Excel, PowerPoint, Google Analytics, and Power BI for analysis and reporting.
Experience driving data quality initiatives, joining data from disparate systems, and providing insights from data that can be easily accessed.
Experience managing and executing a marketing data management strategy.
Strong soft skills including strategic thinking, creative problem solving, effective written and verbal communication, high organizational skills, attention to detail, and collaboration skills.

Nice to Have

Experience maintaining road maps and prioritizing/managing initiatives.

Qualifications

Bachelor's degree in relevant field.
10+ years of experience in marketing measurement, analytics, and insights.

Benefits & Perks

Position salary range of $117,280 - $168,600 USD, final offer based on education, skills, and experience.
Participation in FM's comprehensive Total Rewards program including an incentive plan, health and well-being programs, 401(k) and pension plan, career development opportunities, tuition reimbursement, flexible work arrangements, and time off allowances.

Working at FM Global

FM is committed to attracting, developing, and retaining a diverse workforce and values a dynamic, culturally diverse team working in a challenging global environment.

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