Marketing Insights Analyst

About the Role

Key Responsibilities

• Lead the development of Marketing measurement plans and Account Insights dashboards.
• Analyze data and consult with Marketing, Sales, and Operations colleagues to integrate account insights into digital marketing campaign development, execution, and measurement.
• Analyze market, account, and contact data, along with marketing program requirements for data, and create actionable insights through data analysis, visualization, and storytelling.
• Identify and help define opportunities to create new business insights from internal and external data.
• Develop and manage implementation of the strategic agenda and plan for marketing data management.
• Prioritize initiatives, maintain a roadmap, and communicate data management status, progress, and success.
• Manage and execute a marketing data management plan and coordinate with Sales, Operations, and other staff groups to ensure visibility and alignment.
• Conduct gap analysis to ensure data quality and develop ongoing processes to maintain data integrity.
• Consult on data structure and acquisition strategy to ensure desired levels of breadth and quality across various marketing data types.

Requirements

• A 4-year degree/bachelor's in marketing, Data Analytics, Computer Science, or Business.
• 10+ years of related work experience with marketing measurement, analytics, and insights.
• Strong data evaluation skills with the ability to extract and interpret data from various sources and transform it into insights and strategic recommendations.
• Proficiency in digital analytic tools including Excel, PowerPoint, Google Analytics, and Power BI for analysis and reporting.
• Experience driving data quality initiatives, joining data from disparate systems, and providing accessible insights.
• Experience managing and executing a marketing data management strategy.
• Ability to maintain road maps and prioritize initiatives.

Nice to Have

• Experience maintaining road maps and managing initiatives is a plus.
• Industry knowledge is strongly preferred.

Qualifications

• Educational background with a bachelor's degree in relevant fields.
• Extensive work experience in marketing measurement and analytics.

Benefits & Perks

• Participation in FM's comprehensive Total Rewards program including an incentive plan.
• Generous health and well-being programs.
• 401(k) and pension plan.
• Career development opportunities.
• Tuition reimbursement.
• Flexible work arrangements.
• Time off allowances.