Marketing Manager: Website Strategy & SEO

About the Role

Key Responsibilities

• Support the development and execution of digital specialty pharmacy strategies, collaborating with teams across brand, content, UX, compliance, and marketing to align site updates with business and user needs, driving B2B growth.
• Improve the online experience for specialty pharmacy members by ensuring website content is intuitive, relevant, and aligned with user search intent, enhancing trust, accessibility, and ease of use.
• Analyze site performance metrics and user behavior to identify areas for improvement, and report on traffic trends, user engagement, and search visibility to inform optimization strategies.
• Assist with building the SEO strategic roadmap, providing actionable recommendations to stakeholders, and ensuring website content, structure, and design are optimized for discoverability.
• Perform detailed QA of website structure, metadata, and content across platforms, supporting content creation and optimization to enhance user experience and SEO rankings.
• Partner internally to improve website information architecture and navigation, ensuring digital experiences reflect brand consistency and meet the needs of both B2B and B2C audiences.
• Oversee SEO and website optimization work processes, from ticket logging to task completion, collaborating cross-functionally to deliver digital improvements accurately and on time.
• Coordinate the development and review of website content with appropriate resources, and provide leadership and direction to marketing agencies.

Requirements

• Requires a BA/BS degree and a minimum of 5 years of related experience, or an equivalent combination of education and experience.
• Experience with SEO tools such as Semrush, Conductor, Screaming Frog, Google Search Console.
• Experience working with Adobe platforms like AEM and Adobe Analytics.
• Strong oral, written, and interpersonal communication skills, especially in managed care or highly regulated environments.
• Experience in healthcare, insurance, or financial services industries.
• Ability to improve website navigation, content structure, and information architecture.
• Effective collaboration with content strategists, UX designers, IT/scrum teams, and marketing stakeholders.
• Analytical, data-driven, results-oriented personality with the ability to interpret data and present findings.
• Detail-oriented with QA, content proofing, and testing experience across web environments.
• Highly organized with the ability to manage multiple projects and deadlines.
• Knowledge of Scrum/Agile frameworks.

Nice to Have

• Managed care experience.
• Experience with URAC accredited areas and related professional competencies.
• Experience using Adobe Analytics and other web management tools.
• Relevant experience in healthcare, insurance, or financial services industries.
• Experience in web content management and information architecture improvements.

Qualifications

• BA/BS degree or equivalent experience.
• Minimum of 5 years of related experience.

Benefits & Perks

• Market-competitive total rewards including merit increases, paid holidays, Paid Time Off, and incentive bonus programs.
• Medical, dental, vision, short and long-term disability benefits.
• 401(k) with match, stock purchase plan, life insurance, wellness programs, and financial education resources.
• Hybrid work environment with in-office requirements once per week unless specified otherwise.
• Vaccination requirements for certain patient/member-facing roles.