Marketing Measurement & Insights Analyst

Credit Human

San Antonio, TX

Full Time

Mid Level

about 1 month ago

Job Description

About the Role

We are seeking a Marketing Measurement & Insights Analyst to join our data-driven marketing team. This role is crucial in transforming enterprise and marketing data into actionable insights that drive our membership growth, relationship deepening, and mission impact objectives. The ideal candidate will have proficiency in SQL for data extraction and analysis, experience with visualization tools like Looker Studio and Power BI, and strong Excel skills for data analysis and modeling. You will be instrumental in building and maintaining our marketing measurement framework, focusing on multi-channel campaign performance, attribution modeling, and marketing ROI optimization. This role combines technical analytics capabilities with strategic thinking to support data-driven decision-making across our digital and traditional marketing channels.

Key Responsibilities

Build and maintain the marketing measurement framework, focusing on multi-channel campaign performance, attribution modeling, and marketing ROI optimization.
Transform enterprise and marketing data into actionable insights to support decision-making.
Enhance marketing effectiveness through advanced analytics and predictive modeling.
Support membership growth through optimized acquisition strategies.
Enable personalized member experiences through data insights.
Contribute to the digital transformation of marketing capabilities by implementing advanced measurement solutions and automated reporting systems.

Requirements

Multiple years of experience in marketing analytics, digital marketing, or related field.
Proven experience with digital analytics platforms and marketing performance measurement.
Strong background in SQL and data manipulation.
Experience with reporting on advertising data from platforms like Google Ads, Meta Ads, and DSP platforms.
Strong understanding of Google Analytics and Google Tag Manager event tagging and tracking.
Experience building and maintaining dashboards using business intelligence tools.
Bachelor's degree with 2 years of experience in a related field or High School Diploma with 5 years of experience in a related field.
Strong analytical thinking with the ability to identify patterns and insights in complex datasets.
Excellent project management skills and the ability to handle multiple priorities.
Superior communication skills for presenting data insights to various stakeholders.
Proactive problem-solving approach and attention to detail.

Nice to Have

Experience with financial services analytics.
Background in attribution modeling and marketing mix analysis.
Knowledge of customer lifecycle analysis and predictive modeling.
Experience with automated reporting systems and data pipeline development.
Familiarity with Python or R for data analysis.
Experience with marketing automation platforms and machine learning concepts.

Qualifications

Bachelor's degree with 2 years of experience in a related field or High School Diploma with 5 years of experience in a related field.

Benefits & Perks

Credit Human provides employees with many benefits from insurance coverage to college tuition reimbursement.
Visit our careers page at www.credithuman.com/careers for more information.

Working at Credit Human

This employer values data-driven decision-making, collaboration across departments, and continuous improvement in marketing analytics capabilities. They emphasize a proactive problem-solving approach and accuracy in work, fostering a team-oriented environment focused on growth and innovation.

Apply Now