Marketing MMM Analyst

Keen Decision Systems

Cary, NC

Full Time

Mid Level

2 days ago

Job Description

About the Role

Keen Decision Systems was founded to solve the biggest challenge in marketing: connecting marketing spend to revenue. By deploying our Bayesian modeling suite, companies of any size get actionable insights into where they can best optimize their marketing spend to drive the business outcomes that matter most. Keen is an Inc. 5000 Fastest-Growing Private Company and a Triangle Business Journal Top 10 Best Place to Work, and we promote a Conscious Culture built on purpose, emphasizing operational values alongside business outcomes. We work smarter Monday-Thursday, offering all employees a three-day weekend, and support a fully remote work environment within the United States.

Key Responsibilities

Support the execution of client account strategies by using the Keen Platform to measure marketing and make investment decisions.
Provide and teach data manipulation, management, and source integration services, including data aggregation, cleansing, and uploading into the Keen Platform.
Review and ensure the quality of models generated by the Keen Platform, including checking for statistical fit, tactic ROIs, data quality, and narrative support.
Collaborate with Senior Analysts to suggest improvements to models to enhance their health and support client narratives.
Configure and run optimized marketing plans aligned with account strategies and client goals.
Conduct 1:1 training sessions with client users on how to use the Keen Platform's Plans feature.
Support narrative and story-telling deck generation by configuring reporting features and developing draft presentations.
Attend key meetings remotely, such as Top-to-Tops and Quarterly Business Reviews, to support client narratives.
Troubleshoot client issues, support model refinement, monitor model updates, and provide feedback for platform enhancements.

Requirements

Love business software, including extensive use of Excel and PowerPoint.
Enjoy working with data, organizing, and analyzing it thoroughly.
Self-starter with a desire to learn, capable of teaching oneself Bayesian modeling if not already familiar.
At least 2+ years of experience in marketing analytics, SaaS customer success, or data cleansing and management, in academic or professional settings.

Nice to Have

Experience with Bayesian modeling or related statistical methods.
Additional technical skills related to data analysis or software tools.

Qualifications

Must be authorized to work in the United States.
Experience in marketing analytics, SaaS customer success, or data management for at least 2 years.

Benefits & Perks

Competitive compensation package.
Work week from Monday to Thursday, with Fridays off.
Fully remote work from anywhere within the United States.
Periodic travel within the United States for in-person collaboration events.

Working at Keen Decision Systems

Keen's commitment to Conscious Culture emphasizes purpose-driven work, operational excellence, and a supportive, flexible work environment that values work-life balance and diversity.

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