Marketing Operations Manager

About the Role

Key Responsibilities

• Manage marketing tools such as Braze and Hightouch, ensuring data integrity and system performance.
• Support owners of other marketing tools, including AppsFlyer and HubSpot, with integration and maintenance.
• Build marketing workflows, lead scoring models, custom events, and data validation rules to support marketing goals.
• Collaborate with product, engineering, and data teams to integrate marketing systems with CRM, CDP, and other business systems, ensuring seamless data exchange and synchronization.
• Manage deep linking, link-building strategies, and support tracking across all channels to enhance campaign performance and ensure accurate attribution.
• Maintain technical documentation of marketing systems, including system architecture, data flows, and technical specifications.
• Troubleshoot and resolve technical issues with marketing systems, working with internal teams and external vendors to ensure resolution.

Requirements

• 5+ years of experience in marketing operations, with a focus on marketing automation platforms and system administration.
• Experience with marketing automation and customer engagement platforms, including configuration, customization, and integration.
• Experience with data management, including data modeling, data quality, data governance, and querying data using SQL.
• Experience working with an MMP (AppsFlyer preferred) to track app campaign performance and ensure accurate attribution.
• Knowledge of CRM systems and experience integrating marketing automation platforms with CRM.
• Certification in Braze and experience writing advanced liquid.
• Bachelor's Degree in marketing, computer science, business or related field.

Nice to Have

• Experience with data management and data governance.
• Experience working with product, engineering, and data teams on system integrations.
• Knowledge of deep linking and link-building strategies.

Qualifications

• Bachelor's Degree in marketing, computer science, business or related field.
• 5+ years of experience in marketing operations.

Benefits & Perks

• Work remotely throughout the US or from a modern office in Manhattan, NY.
• Unlimited vacation policy.
• Paid volunteer opportunities.
• Technology stipend - $4,000 every 2 years.
• WFH stipend - $500 annually.
• Learning stipend - $500 annually.
• Monthly physical, mental, wellness & learning stipend.
• Monthly lifestyle stipend.
• Full health benefits including medical, dental, vision, prescription, FSA, HRA, HSA.
• Retirement plans with company match (Traditional and Roth 401K).
• Life insurance (basic, supplemental, dependent).
• Disability leave (short-term and long-term).
• Company paid parental leave (up to 20 weeks for birthing parents, 12 weeks for non-birthing parents).
• Family building benefits through Progyny.
• Employee discount on DICK'S Sporting Goods and related brands.