Senior Associate, Digital Brand Marketing Operations

About the Role

Key Responsibilities

• Oversee the daily workflow of digital and creative project requests, keeping teams aligned on shifting priorities.
• Implement best practices in digital project management, continuously refining processes for greater efficiency and impact.
• Cultivate strong relationships with internal and external partners to advance digital marketing effectiveness.
• Inspire and guide cross-functional teams to deliver digital marketing and creative projects that align with brand and business goals.
• Drive the creation, communication, and management of project plans, ensuring digital and omni-channel initiatives are delivered strategically and on time.
• Oversee the end-to-end execution of digital campaigns, including email, paid media, website, social, and e-commerce initiatives, while ensuring consistency across print and retail touchpoints.
• Develop and enforce processes, timelines, and tools (e.g., Monday.com) to optimize team productivity, resource allocation, and workflow management.
• Serve as the primary point of contact for incoming creative and digital requests, ensuring briefs are complete, actionable, and strategically aligned.
• Track performance of digital campaigns and operational KPIs, providing regular updates and actionable insights to senior leadership.
• Partner with senior leaders to ensure consistent messaging and seamless integration across digital and offline channels.

Requirements

• BA/BS in marketing, communications, or related field.
• 4+ years of marketing operations, digital project management, or campaign management experience.
• Proven track record managing digital campaigns and platforms (email, social, paid media, web, e-commerce).
• Experience managing cross-functional teams or direct reports with the ability to influence without authority.
• Certification (PMP, Agile, Scrum) preferred, with expertise in project management tools (Monday.com, Asana, Jira, etc.).
• Excellent written and verbal communication with the ability to distill complex information for stakeholders.
• Ability to think both creatively and analytically, with business acumen to drive performance.
• Organized, detail-oriented, and able to balance multiple priorities in a fast-paced environment.
• A customer-first mindset and enthusiasm for the vineyard vines brand and product line.

Nice to Have

• Certification (PMP, Agile, Scrum) preferred.
• Experience with project management tools such as Monday.com, Asana, Jira.

Benefits & Perks

• A generous employee discount.
• A competitive salary package, 401-K, commuter benefits, and paid-family leave.
• Health savings and flex spending accounts.
• Life & disability insurance.
• An onsite gym and health & financial wellness programs.
• 2 summer Fridays off in addition to a competitive vacation policy & holiday calendar.