Senior Analyst, Marketing - Enterprise MarOps Solutions
American Express
Job Description
About the Role
At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express. We support our customers' financial confidence, take commerce to new heights, and encourage exploration, constantly redefining what's possible with the backing of our colleagues and data-driven insights. The role is within the Enterprise Comms & MarTech Experiences (ECMX) team, a global organization within Membership Portfolio Services (MPS), focused on powering high-quality, efficient, user-centric digital marketing experiences through optimized enterprise MarTech & MarOps solutions. The position is part of Enterprise MarOps Solutions within ECMX, responsible for campaign consultation, execution, creative review, process design, and MarTech transformation support. The Campaign Solutions and Execution Management Team provides project management for end-to-end marketing campaigns, leading cross-functional teams to ensure timely and efficient campaign delivery for new products, partnerships, and high-visibility initiatives. The Senior Analyst will support campaign management, collaborate with stakeholders, and learn how campaigns move from concept to market, working with teams across Product, Marketing, Legal, Compliance, and ECMX.
Key Responsibilities
- Provide comprehensive marketing campaign support to Marketing partners across US Marketing Partners in support of American Express' strategic priorities.
- Activities include: Project Management support including, Tracking Issue Logs, Project Timelines, Meeting Preparation, Meeting Minutes/Recaps and more.
- Collaborate with key stakeholders including Marketing, Product, Technologies, GCO/Legal, Compliance and Operational Excellence to align on campaign objectives, feasibility and overall risk - ensuring we can deliver on the promise to our customers.
- Build AXP Marketing Operations expertise - understand the possibilities/nuances of AXP MarTech products, processes & capabilities available to our marketing partners.
- Provide outstanding customer service to marketing colleagues across the enterprise.
- Help identify and prioritize opportunities for improvement to campaign execution processes based on issue logs, reoccurring issues, etc.
- Lead best practice sharing across enterprise stakeholders for various Marketing & Communications related functional/process elements based on project learnings.
- Support change management planning, training and communication activities (updates to onboarding materials, etc.).
- Support MarOps reporting and capacity management.
- Exercise problem solving and troubleshooting skills with mature judgment.
Requirements
- Passion for/interest in Marketing Operations (MarOps) and/or Project Management & Delivery.
- Energetic self-starter with excellent attention to detail, strong process/project management and organizational skills with the ability to think end-to-end.
- Excellent verbal and written communication skills, with ability to translate and explain technical concepts in a simple, easy to understand way.
- Excellent relationship/partner management skills/experience with ability to interact, consult and influence up and down across multiple partners/stakeholders.
- Strong problem-solving skills and willingness to get into the details to identify solutions.
- Ability to operate independently and collaborate effectively with colleagues, in a dynamic, fast paced, global environment.
- Experience working in a deadline driven production-oriented environment.
Nice to Have
- Experience/familiarity with workflow management tools/platforms (e.g., Salesforce) a plus.
- Proficiency with Microsoft Office, Slack.
Job Details
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About American Express
Website
americanexpress.com
Company Size
10000+ employees
Location
New York, NY
Industry
Other Nondepository Credit Intermediation
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