Director / Senior Director, Marketing Operations

About the Role

Key Responsibilities

• Serve as a strategic partner to the bezuclastinib brand team, ensuring Marketing Operations aligns with Cogent Commercial objectives to enhance executional effectiveness.
• Develop and implement a marketing operations strategy aligned with the unique needs of bezuclastinib and its potential three indications.
• Drive continuous improvement in operational processes to support agility, scalability, and compliance.
• Lead budget planning, resource allocation, and vendor oversight to support commercial execution.
• Manage the end-to-end content approval process for key commercial materials, including promotional review (MLR).
• Ensure timely and compliant review of promotional materials, including HCP and patient-facing assets.
• Manage systems supporting content approval workflows such as Veeva Vault PromoMats and optimize their use.
• Work with marketing to execute complex customer engagement plans into high-performing omnichannel campaigns across HCP, patient, and caregiver audiences.
• Collaborate with analytics teams to integrate insights into campaign design and optimization.
• Ensure systems and platforms are ready to track key data and metrics for campaign effectiveness.
• Oversee speaker bureau operations, including nomination, contracting, onboarding, and logistics.
• Ensure compliance with industry regulations (e.g., FDA, transfer of value) and internal policies.
• Lead execution of congresses, conventions, and field-sponsored events, ensuring full optimization.
• Manage agency selection, onboarding, performance tracking, and contract alignment.
• Establish KPIs and ensure high-quality deliverables supporting brand objectives and scientific integrity.
• Develop and deliver training programs for internal stakeholders and agency partners.
• Maintain SOPs and process documentation tailored to bezuclastinib marketing operations.

Requirements

• Bachelor's degree in Marketing, Business, Life Sciences, or related field; advanced degree preferred.
• 8-10+ years of experience in pharmaceutical or biotech industry, with significant experience in oncology and/or rare diseases preferred.
• 5+ years of experience in developing, accelerating, and standardizing omnichannel operations processes.
• Proven leadership in promotional review, omnichannel execution, and vendor management.
• Deep understanding of regulatory requirements, including FDA, PAAB, and global standards.
• Experience with key systems such as Veeva Vault PromoMats and Events is highly preferred.
• Strong analytical, communication, and cross-functional collaboration skills.
• Ability to thrive in a fast-paced, high-stakes environment with multiple priorities.

Nice to Have

• Experience in oncology and/or rare diseases.
• Experience with Veeva Vault PromoMats and related platforms.
• Proven ability to build, lead, and develop high-performing teams.

Benefits & Perks

• Competitive pay and performance-based bonus
• Stock options
• Insurance coverage (health, dental, life, and disability)
• Competitive time-off
• 401(k) plan
• Commuter/parking benefits