Marketing Operations Manager (Hybrid)

About the Role

Key Responsibilities

• Manage the entire marketing planning cycle, including calendar coordination, campaign intake, and cross-functional workflows, to enhance efficiency and alignment across teams.
• Develop and maintain comprehensive dashboards and reports to track campaign performance, ROI, and lead flow, providing valuable insights for strategic decision-making.
• Partner with finance and strategy teams to manage marketing budget tracking and reporting, while ensuring strict adherence to regulatory, brand, and data privacy standards in all campaign executions.
• Ensure all marketing activities adhere to regulatory, brand, and data privacy standards.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 7+ years of experience in a marketing operations role, preferably in the banking industry.
• Excellent verbal and written communication skills.
• Ability to tailor messaging to different audiences.
• Strong collaboration and relationship building skills.
• Analytical mindset with ability to create and interpret dashboards, KPIs, and ROI metrics.
• Project management and cross-functional coordination skills.
• Experience working with budgets, resource planning, or campaign tracking systems.
• Detail-oriented with a process mindset and ability to spot inefficiencies.

Nice to Have

• Master's degree in Marketing or Business Administration.

Qualifications

• Minimum qualifications include a Bachelor's degree in Marketing, Business Administration, or a related field and 7+ years of experience in a marketing operations role.

Benefits & Perks

• Medical (Cigna), Dental (Delta), and Vision (VSP).
• Aflac Voluntary Benefits.
• Life insurance and AD&D Insurance, with option to elect supplemental coverage.
• Employee Assistance Program.
• Short Term and Long Term Disability.
• HSA and FSA.
• 401K with 100% match up to first 4%, then 50% match on the next 2% - max match of 5%.
• PTO inclusive of vacation, sick, personal, and holidays - prorated. Vacation will likely be 3 to 4 weeks total.