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Marketing Planning and Operations Manager

BNY

New York, NY
Full Time
Director
81k-138k
2 days ago

Job Description

About the Role

The Marketing Planning and Operations Manager at BNY plays a key role in leading the quarterly and annual planning processes for marketing and communication programs. This position involves designing and scaling planning frameworks, establishing metrics and reporting systems, and aligning cross-functional resources to ensure effective campaign execution. Located in New York, NY, the role supports BNY's mission to influence global financial markets through innovative solutions and strategic planning, contributing to a culture of excellence, inclusion, and technological advancement.

Key Responsibilities

  • Lead the quarterly and annual planning process for marketing and communication programs, ensuring alignment with business objectives and audience needs while creating a clear roadmap for execution.
  • Design and scale planning playbooks and intake processes that map requests to priorities, audiences, and value drivers.
  • Establish planning metrics, reporting cadences, and dashboards that provide visibility into campaign timelines, readiness, resource usage, and performance indicators.
  • Align capacity and resources by partnering with cross-functional leaders in digital, creative, content, social, etc., to enable effective execution.

Requirements

  • Proven experience in marketing or campaign planning and operations with strong strategic exercise design skills.
  • Proficiency with program management tools (e.g., Workfront) and ability to model and implement process, intake, and reporting frameworks.
  • Track record leading cross-functional planning, capacity alignment, and roadmap management across 5+ teams or channels.
  • Data-savvy with the ability to build or interpret dashboards and adapt plans based on insights.
  • Highly organized with a planning-first mindset.
  • 10+ years of marketing operations, planning, or integrated marketing experience.
  • Bachelor's degree required.

Nice to Have

  • Experience with modeling and implementing process, intake, and reporting frameworks beyond proficiency with tools.
  • Experience working in a global or large-scale marketing environment.

Qualifications

  • Bachelor's degree in a relevant field.
  • 10+ years of experience in marketing operations, planning, or integrated marketing.

Benefits & Perks

  • Highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence.
  • Access to flexible global resources and tools for personal and professional growth.
  • Paid leaves, including paid volunteer time, to support work-life balance and family needs.

Working at BNY

BNY's culture emphasizes innovation, inclusion, and excellence. Recognized as a top destination for innovators and champions of inclusion, BNY fosters a work environment where bold ideas meet advanced technology and exceptional talent. The company values its employees' growth and success, offering a supportive and dynamic workplace that encourages collaboration and continuous improvement.

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Job Details

Posted AtSep 8, 2025
Salary81k-138k
Job TypeFull Time
Work ModeHybrid
ExperienceDirector

Job Skills

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About BNY

Website

bny.com

Company Size

10000+ employees

Location

New York, NY

Industry

Investment Banking and Securities Intermediation

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