Marketing Science Analyst

Critical Mass Media

San Jose, CA

Full Time

Mid Level

18 days ago

Job Description

About the Role

As a Marketing Science Analyst, your curiosity never ends. The next question is always on your mind, helping you to understand how marketing science fits in the big picture of a project. You bring in 1 to 3 years of experience, owning marketing science deliverables across a broad range of initiatives, and focusing on at least two of the following areas: tracking and measurement, implementation, reporting, data visualization, testing and evaluation, data integration, or statistical modeling. You understand the nature and purpose of the main Digital marketing channels, enjoy collaborating with others, and are able to communicate clearly and effectively.

Key Responsibilities

Analyze complex data to find patterns, solve problems, and identify opportunities.
Turn data into actionable insights through storytelling and data visualization.
Design, build and automate analyses, reports, dashboards, and other deliverables.
Gather marketing data across paid and owned channels to analyze campaign performances, understand user behaviors, and report findings.
Assist in the ideation, development, and execution of measurement frameworks.
Determine and implement methods to improve analytics processes.
Collaborate with other disciplines and partner agencies to deliver comprehensive solutions to both internal and client requests.
Occasionally support senior colleagues with analytics material for new business pitches and requests for proposals.

Requirements

Experience with at least one website analytics platform (e.g.: Google or Adobe Analytics).
Experience with at least one digital media platform (e.g.: Google Campaign Manager, Google Ads, Facebook Insights, Search Ads 360, etc.).
Experience with at least one data visualization platform (e.g.: Tableau, Datorama etc.).
Strong understanding of digital media channels (e.g.: Social, SEM, SEO, OLV, etc.) including how each one works and how they interact with one another.
Familiarity with marketing attribution models and techniques (e.g.: MMM, MTA, etc.).
Familiarity with statistical analysis techniques and quantitative methods.
Ability to efficiently manage multiple projects at the same time, proactively communicating needs, roadblocks, and statuses to the necessary people.

Nice to Have

Experience with additional analytics or data tools.
Knowledge of digital marketing strategies and campaign optimization.

Qualifications

1 to 3 years of experience in marketing science or related field.

Benefits & Perks

Maternity and parental leave extra days.
Competitive benefits packages.
Vacation, compassionate leave, sick days, and flex days.
Access to online services for families and new parents.
Diversity and Inclusion Board with 12 affinity groups.
Internal learning and development programs.
Enterprise-wide employee discounts.

Working at Critical Mass Media

At Critical Mass, we value our employees and offer competitive compensation and benefits packages. We focus on providing the best training, onboarding, and employee experience possible. Our work model encourages working from the office a minimum of 3 days a week to strengthen opportunities for continuous learning, improve collaboration and team relationships, and increase employee engagement. We are committed to diversity and inclusion and strive to create a supportive environment for all employees.

Apply Now