Marketing Technology and Operations Lead

About the Role

Key Responsibilities

• Collaborate with client stakeholders to identify and define the target-state of marketing operations and map the path forward.
• Assist clients in understanding necessary digital and marketing capabilities to deliver on their strategies.
• Identify solutions and recommendations for closing gaps in marketing technology and enable the customer journey.
• Define target-state marketing operating models and support transition from linear campaign execution to more agile ways of working.
• Support the redesign and automation of clients' campaign management processes.
• Define marketing measurement strategies and oversee the creation of dashboards and data visualizations.
• Coach client stakeholders and team members on effective marketing operations at scale and prepare them for change readiness.
• Document training, job aids, and procedural content for target state marketing operations and technology.
• Establish trusted relationships with client leadership and manage a portfolio of initiatives to their satisfaction.
• Support engagement leads with client delivery and remediate blockers.
• Provide thought leadership on key metrics, outcomes, and reporting related to marketing-led customer experiences.
• Assess and report project health, ensuring risk mitigation and appropriate partner engagement.
• Contribute to the ongoing definition of services within the Marketing Services practice.
• Build strong client relationships and communicate ideas, status, and risks to technical and non-technical audiences.
• Support internal talent development, training initiatives, and business development efforts.

Requirements

• 8+ years of experience in marketing technology and operations or related disciplines including campaign management, data activation, and marketing analytics.
• 5+ years of experience leading cross-functional delivery teams in a large enterprise environment.
• 5+ years of project management experience with proven skills.
• 3+ years of experience in the financial services industry at a senior leadership level.
• Deep understanding of current trends in marketing operations and foundational capabilities for personalization at scale.
• Excellent written and verbal communication skills.
• Strong analytical skills.
• Experience working in a geographically distributed and culturally diverse work group.
• Comfortable with ambiguity and handling unexpected situations with flexibility.

Nice to Have

• Experience with cloud architecture.
• Analysis skills.
• Leadership and communication skills.

Qualifications

• Experience in marketing technology and operations
• Leadership experience in enterprise environments
• Project management expertise
• Financial services industry experience

Benefits & Perks

• Health insurance
• Dental insurance
• Vision insurance
• 401(k)
• Tuition reimbursement