Marketing Technology and Operations Lead

About the Role

Key Responsibilities

• Collaborate with client stakeholders to identify and define the target-state of marketing operations for our clients, and map the path forward.
• Assist clients in understanding which digital and marketing capabilities are needed to deliver on their marketing strategies, and identify solutions for closing gaps.
• Recommend changes to clients' marketing technology to fully enable the customer journey, including activation and use of data in delivering content in the right channel.
• Define target-state marketing operating models for clients and support transition from linear campaign execution to more agile ways of working.
• Support the redesign and automation of clients' campaign management processes.
• Define marketing measurement strategies and oversee the creation and implementation of dashboards and data visualizations.
• Coach client stakeholders and team members on effective marketing operations at scale and prepare them for change readiness.
• Document training, job aid, and procedural content for target state marketing operations and technology.
• Establish trusted relationships with client leadership at all levels and manage a portfolio of initiatives to their satisfaction.
• Support engagement leads with client delivery and remediate blockers.
• Provide thought leadership on key metrics, outcomes, and reporting related to marketing-led customer experiences.
• Assess and report the health of project delivery with objectivity and transparency.
• Contribute to the ongoing definition of services within the Marketing Services practice.
• Craft and implement dashboards; synthesize data and present to executive leadership.
• Build strong client relationships and work collaboratively with diverse leaders.
• Communicate ideas, status, and risks to both technical and non-technical audiences.
• Contribute to internal talent development and training initiatives.
• Support business development and sales pursuits.

Requirements

• 8+ years of experience working in marketing technology and operations or an equivalent background in marketing operational disciplines including marketing technology, campaign management, campaign reporting, and data activation.
• 5+ years of experience leading cross-functional delivery teams in a large enterprise environment.
• 5+ years of project management experience with proven project management skills.
• 3+ years of experience in the financial services industry and operating at a senior leadership level.
• Deep understanding of current trends in marketing operations and foundational capabilities for delivering personalization at scale.
• Excellent written and verbal communication and analytical skills.
• Experience working in a geographically distributed and culturally diverse work group.
• Comfortable with ambiguity and handling the unexpected with flexibility.

Nice to Have

• Experience supporting engagement leads with client delivery and risk management.
• Experience in defining and implementing marketing measurement strategies and dashboards.
• Experience in coaching stakeholders on marketing operations and change management.

Qualifications

• Educational background is not explicitly specified, but extensive experience in marketing technology and operations is required.

Benefits & Perks

• Highly competitive benefits, including medical, dental, and vision insurance.
• A 401(k) plan.
• Tuition reimbursement.
• A work culture focused on innovation and creation of lasting value for clients and employees.