Media Data Analyst

About the Role

Key Responsibilities

• Sourcing, identifying, and delivering concise insights, trends, or patterns from media and retail data to clients to demonstrate the value of investing in ADRM.
• Supporting the client by providing pre-sales guidance and final campaign reporting, culminating in actionable recommendations for future campaigns and areas of growth.
• Partnering with sales team to present RMN campaign results to brand client teams and clearly articulating applicable media measurement approaches such as attributed sales, incrementality, test/control, retail media concepts, and media marketing objectives.
• Managing multiple stakeholders, client accounts, and projects to provide timely and relevant insights, working with 2-3 sellers and 5-8 CPG accounts simultaneously.
• Leveraging analytical skills and data platforms to create business reviews for top-tier clients, showing the relationship between marketing spend and retail sales revenue.
• Asking probing questions to ensure business problems and analysis requirements are clearly defined.
• Working cross-functionally with internal teams such as planning, ad ops, account management, and product to identify opportunities for brand clients.
• Identifying process improvements and areas of optimization to increase reporting, client requests, and insights generation as part of the ADRM team’s growth.

Requirements

• 2+ years of analytics experience.
• BA/BS degree in marketing, business, or related field.
• Moderate knowledge of Microsoft tools (Excel & PowerPoint).
• Experience with data storytelling and delivering clear insights.
• Ability to support eCommerce and/or grocery business and familiarity with retail media or ad technology platforms.
• Experience with APIs and extraction/manipulation of large data sets.
• Understanding of the business relationship between advertisers, agencies, publishers, and retailers.
• Proven experience in using analytics to obtain insights and drive recommendations.
• Strong communication skills, both verbal and written.
• Experience with retail media platforms, Circana or Nielsen data, and BI/Visualization tools.

Nice to Have

• Any digital marketing certifications.
• Background in grocery and CPG industry.
• Experience supporting eCommerce and/or grocery business.
• Experience with platforms like Circana or Nielsen.
• Understanding of APIs and large data set manipulation.

Qualifications

• Bachelor's degree in marketing, business, or related field.
• 2+ years of analytics experience.

Benefits & Perks

• Salary range from $63,440 to $109,320 depending on location and experience.
• Eligible for an incentive bonus based on company performance.
• Flexible/hybrid work schedule with in-person and remote days.