Media Data Analyst

Ahold

Quincy, MA

Full Time

Mid Level

63k-109k

about 1 month ago

Job Description

About the Role

The Data Analyst will work closely with sales and account management to show the value of AD retail media to advertising customers, including brands and agencies. As a key member of the Client Strategy & Analytics team, the analyst will generate reporting and data-based insights based on campaign and business performance, present campaign results across multiple media channels, and provide actionable recommendations for future success. The role involves collaborating with internal teams to identify optimizations and facilitate the scaling of ADRM reporting, capabilities, and client solutions. The position offers a flexible/hybrid work schedule with in-person and remote days at various core locations including Quincy, MA.

Key Responsibilities

Sourcing, identifying, and delivering concise insights, trends, or patterns from media and retail data to clients to demonstrate the value of investing in ADRM.
Supporting the client by providing pre-sales guidance and final campaign reporting, culminating in actionable recommendations for future campaigns and areas of growth.
Partnering with sales team to present RMN campaign results to brand client teams and clearly articulating applicable media measurement approaches such as attributed sales, incrementality, test/control, retail media concepts, and media marketing objectives.
Managing multiple stakeholders, client accounts, and projects to provide timely and applicable insights, working with 2-3 sellers and 5-8 CPG accounts at a time.
Leveraging analytical skills and knowledge of data platforms to create business reviews for top-tier clients, providing strategic insights and showing the relationship between marketing spend and retail sales revenue.
Asking probing questions to ensure the business problem and analysis requirements are clearly defined.
Working cross-functionally with internal teams such as planning, ad ops, account management, and product to identify opportunities for brand clients.
Identifying process improvements and areas of optimization to facilitate increased reporting, client requests, and insights generation as part of the ADRM team’s growth.

Requirements

2+ years of analytics experience.
BA/BS degree in marketing, business, or a related field.
Moderate knowledge of Microsoft tools (Excel & PowerPoint).
Experience with data storytelling and delivering clear insights based on data.
Ability to support eCommerce and/or grocery business and familiarity with retail media or ad technology platforms.
Experience with APIs and extraction/manipulation of large data sets.
Understanding of the business relationship between advertisers, agencies, publishers, and retailers.
Proven experience in using analytics to obtain insights and drive recommendations for business improvement.
Excellent communication skills, both verbal and written.
Experience with BI and visualization tools.

Nice to Have

Any digital marketing certifications.
Background in grocery and CPG industry.
Experience with Circana or Nielsen data.

Qualifications

Bachelor’s degree in marketing, business, or related field.
2+ years of analytics experience.

Benefits & Perks

Salary range from $63,440 to $109,320 depending on location and experience.
Eligible for an incentive bonus based on company performance.
Flexible/hybrid work schedule with in-person and remote days.

Working at Ahold

At Ahold Delhaize USA, we provide services to one of the largest portfolios of grocery companies in the nation. We share a common motivation to drive change, take ownership, and enable our brands to better care for their customers. Our team supports great local grocery brands and their strategies, and we are committed to offering a welcoming work environment where all associates can succeed and thrive. Guided by values of courage, care, teamwork, and integrity, we focus on collaboration, curiosity, and continuous learning. We invest in our people, empowering them to learn, grow, and deliver at all levels of the business.

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