Media Data Analyst

Ahold

Salisbury, NC

Full Time

Mid Level

63k-109k

about 1 month ago

Job Description

About the Role

The Data Analyst will work closely with sales and account management to show the value of AD retail media to advertising customers, including brands and agencies. As a key member of the Client Strategy & Analytics team, the analyst will generate reporting and data-based insights based on campaign and business performance, present campaign results across multiple media channels, and provide actionable recommendations for future success. The role involves collaborating with internal teams to identify optimizations and facilitate the scaling of ADRM reporting, capabilities, and client solutions. The position offers a flexible/hybrid work schedule with in-person days at various core locations and remote days.

Key Responsibilities

Sourcing, identifying, and delivering concise insights, trends, or patterns from media and retail data to clients to demonstrate the value of investing in ADRM.
Supporting the client by providing pre-sales guidance and final campaign reporting, culminating in actionable recommendations for future campaigns and areas of growth.
Partnering with sales team to present RMN campaign results to brand client teams and clearly articulating applicable media measurement approaches such as attributed sales, incrementality, test/control, retail media concepts, and media marketing objectives.
Managing multiple stakeholders, client accounts, and projects to provide timely and applicable insights, working with 2-3 sellers and 5-8 CPG accounts at a time.
Leveraging analytical skills and data platforms to create business reviews for top-tier clients, providing strategic insights and showing the relationship between marketing spend and retail sales revenue.
Asking probing questions to ensure the business problem and analysis requirements are clearly defined.
Working cross-functionally with internal teams such as planning, ad ops, account management, and product to identify opportunities for brand clients.
Identifying process improvements and areas of optimization to increase reporting, client requests, and insights generation as part of the ADRM team’s growth.

Requirements

2+ years of analytics experience.
BA/BS degree in marketing, business, or related field.
Moderate knowledge of Microsoft tools (Excel & PowerPoint).
Experience supporting eCommerce and/or grocery business.
Ability to deliver clear insights based on data storytelling.
Proficiency with analytics to obtain insights and drive recommendations.
Experience with retail media or other ad technology platforms.
Experience with Circana or Nielsen data.
Understanding the business relationship between advertisers, agencies, publishers, and retailers.
Experience with APIs and extraction/manipulation of large data sets.
Experience with BI and visualization platforms.

Nice to Have

Any digital marketing certifications.
Background in grocery and CPG industry.
Proven experience supporting eCommerce and/or grocery business.
Experience with platforms like Circana or Nielsen.

Qualifications

BA/BS degree in marketing, business, or related field.
2+ years of analytics experience.

Benefits & Perks

Salary range: $63,440-$95,160 in ME/NC/PA, $72,880-$109,320 in IL/MA/MD.
Eligible for an incentive bonus based on company performance.
Flexible/hybrid work schedule with in-person and remote days.

Working at Ahold

At Ahold Delhaize USA, we provide services to one of the largest portfolios of grocery companies in the nation. Our team shares a motivation to drive change, take ownership, and enable our brands to better care for their customers. We thrive on supporting local grocery brands and their strategies. Our associates are the heartbeat of our organization, and we are committed to offering a welcoming work environment where all associates can succeed and thrive. Guided by values of courage, care, teamwork, and integrity, we are dedicated to being a great place to work. We believe in collaboration, curiosity, and continuous learning, investing in our people to learn, grow, and deliver at all levels of the business.

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